What is direct mail?

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Marketing Technology
What is direct mail/direct marketing? And is it useful in the IT space?

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Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.

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  • Brijesh
    Direct mail is a marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. It encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters.
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  • JustinWilson07
    I do not think direct mail marketing will help in garnering leads for the IT sector. Also, they arent targeted leads unless and until you know how to scour for them.
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  • jainul88
    Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.
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