What is branding?

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Marketing Technology
Does the term "branding" mean anything more than just making the consumers aware of a brand name? How do you view branding in your organization and do you have a dedicated team for it?

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The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

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  • Brijesh
    If you have decided to increase your company revenue with minimum investment you can go with re-branding.
    It will save you lot of money in research and development, testing etc,
    There are several levels of branding namely Complete branding and Co- Branding.
    8,295 pointsBadges:
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