What is affiliate marketing?

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Marketing Technology
Can someone explain what exactly affiliate marketing is and how it works? Does everyone use affiliates to help market their products in B2B?

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  • Brijesh
    Affiliate marketing at its core is all about relationships between three parties: 

    • advertiser 
    • publisher 
    • consumer 

    It is a internet advertising that allows any online business to affiliate themselves with web site owners (known as affiliates or publishers) using affiliate programs by generating sales, leads and traffic for the Merchants business. 
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  • JustinWilson07
    In short words, it is when you as an affiliate promote a product for which you get paid a certain percentage of the sale or even whole. It can be any product. The promotion mediums can range from forums, PPC, Media buys etc.
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  • AjitK29
    Affiliate marketing online can be a type of performance based marketing in which a business incentives more than one affiliates for each customer as well as website visitor delivered by the affiliate's individual marketing efforts.
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  • JustinWilson07
    It is a form of advertising wherein you act as a publisher and decide as to whatever niche you want to promote using different mediums be it offline or online.
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  • TheRealRaven
    It's another question that belongs in some sales/marketing forum rather than a technical Q&A forum.
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