What factors should go into a “social media” cost analysis?

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Open IT Forum
social media
Social media security
Total cost of ownership
As Sister CISA CISSP pointed out, a lot of factors aren't included when companies embark on social media adventures, and it's usually IT that has to raise considerations. What would you suggest be included as companies draw out a "social media" total cost analysis?

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Via Heald, I’d suggest:
<b>Security Related</b>
<ul>
<li>Data Leakage estimates</li><li>Upgrades in Anti-Virus to better protect new vectors of attack
</li></ul>

<b>Employee Resource Costs</b>
<b>
Benefits</b>
<ul>
<li>New Sales</li><li>Retained Customers</li><li>Reduced Customer Support costs</li></ul>

<i>
Other thoughts? Feel free to add items here, or any other resources or general thoughts in the discussion area below.</i>

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  • Gundamwing4132
    Time spent, campaign metrics and conversions - factors in a social media cost analysis
    10 pointsBadges:
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  • ITKE
    There's an interesting, interactive calculator that goes over a variety of criteria here, letting you plug in your own data.
    345,340 pointsBadges:
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  • Kevin Beaver
    There's loss of productivity (a BIG problem), tarnished reputation and potential "loss of shareholder value" (whatever that means to you) when employees decide to talk smack about the business. Becky Herold covers this in-depth in her free downloadable book that I tech-edited The Shortcut Guide to Understanding Data Protection from Four Critical Perspectives
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