We are incorporating social media into our marketing programs and blogging will be a big initiative. I suggested having multiple blogs, but my boss thinks no one will listen unless it comes from the CEO.
I was hoping to get some opinions on whether a company should have more than 1 thought leader (CIO, CMO, CFO, etc), or should the CEO be the only one?
November 12, 2010 5:26 AM
October 29, 2012 3:09 PM