Effective social media marketing is far more complex than just being able to use Facebook or Twitter. Growing and nurturing a valuable online community costs time and money. Simply creating a space for your customers isn't enough; staff are required to interact with users, monitor brand conversations and drive engagement.
Industry leaders Paul Papdimitriou (VP & Principle Analyst, Constellation Research), Thomas Crampton (Asia Pacific Director, 360 Digital Influence, Ogilvy Relations) and Takata Miyata (Executive VP of Alliance and Global, Mixi) will be discussing in depth what the modern consumer demands from brands; are they all expected to be social?
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