I'm noticing a trend of companies including management bios on their company websites. Some companies offer up just the main info (name, job title and responsibilities). Meanwhile there are other companies that include baby pictures of the management team and information about their wives/husbands...
If blogs get people to my website, what gets people to my blog?
How do email marketing and direct marketing differ? Is email marketing just a form of direct marketing?
Does anyone have numbers to prove effort spent "tweeting" is worth it? Or is it something that is just expected nowadays?
Which do you find more valuable: Live events or on demand? (i.e., live webinar vs. on-demand webinar; live in-person conference vs. virtual trade shows)
What is the value in HTML title tags?
I would like to start doing some freelance marketing and design work, but I've never done it before and I have no idea where to begin. I'm thinking I'll offer up my services on LinkedIn but I'm wondering what kind of legal documentation do I need? And do I have to claim this work on my taxes? Is...
Does the spider program run through all links on a Web page?
I've heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I'm wondering it's it's worth it to try direct mail or if I should just continue with email campaigns?
Is LinkedIn a social network you're utilizing in your social media efforts? If so, how are you using it? Are you paying for ads? What kind of results are you seeing?
How does a landing page affect my Ad Quality Score on Google Adwords?
Is marketing copy dead because people are reading less? Are you better off creating videos over written material like whitepapers?
I'm looking for some opinions on customer behavior in relation to page scrolling, for both home page and product pages. Stats show the longer the homepage the lower the click through but is this true of all sites? Does it / could it make a difference on the product page, or does it even matter?
What's better and why: social media networking or search engine optimization?
I need some creative ideas on how to get my social media contacts to interact more. I have a Facebook fan page, a LinkedIn group, and a Twitter profile. I have members/followers in each but I need to get them talking about my brand. Help!
If I do business in Europe, do I need to get listed on local search engines and directories?
What is search spam, or SEO spam?
How can you spot and choose the right market segments?
Can someone explain what a brand extension is?
SEO seems like a very complex idea--what's involved in SEO? Does SEO only relate to Google or is it all search engines?