Can someone please explain to me what performance-based marketing is?
Can you share some tips for making your company's website more "inbound-friendly"?
How effective is free online marketing (Facebook, Google+ etc) compared to that of traditional methods (flyers, mailings)?
If I do business in Europe, do I need to get listed on local search engines and directories?
What is a landing page and how do you optimize it?
We are planning to relaunch our website with a new design at the same domain name. How do we get the search engines to reassess us for the new site?
Does anyone have numbers to prove effort spent "tweeting" is worth it? Or is it something that is just expected nowadays?
What's better and why: social media networking or search engine optimization?
Do people still respond to newspaper and print ads or is social media the way to go? Does it depend on the service provided? Do you change marketing strategy based on the demographic targeted? Meaning, if you want to target young professionals, do you go with social media instead of.. the local...
Do I need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?
Do you brand your services/products separately from your corporate brand? (example: iPad vs. Apple)
In your opinion, who controls your brand? Is it the employees? The public? The company?
What's included in a company's brand, besides the logo? Is a brand book worth the time and effort put into it?
When building a new brand, how important do you think colors are? I'm finding lots of sites that tell what colors mean. For instance, a few websites say purple is a regal color and is a color often chosen by creative types. Do you think that matters when determining your new brand?
How important would you say branding is to your marketing mix? What is involved in your brand strategy?
I'm new to branding, can you tell me what a brand platform is?
What is co-branding and what are some examples?
Hello, I am trying to verify Bing Webmaster. I have downloaded BingSiteAuth.xml, opened it in notepad and tried to save it - as I would htm files but it will not work. Can someone please give me step by step instructions....SIMPLE - for I am not computer savvy. Much appreciated as this will stop me...
What is the difference between Marketing and Advertising? And if I have an Advertising degree, can I get a Marketing job? In your opinion, what's a better field to get into?
Is it simply what the measurements are used for? Or is there a substantive difference between what's being measured by analytics, and metrics (which are in fact the measurements themselves). Are metrics usually gathered with an ulterior analysis in mind?