How can we measure the ROI from our advertising and public relations efforts? Is there an algorithm or metric to measure the success?
Is marketing copy dead because people are reading less? Are you better off creating videos over written material like whitepapers?
How does a landing page affect my Ad Quality Score on Google Adwords?
Can anyone recommend any well-known companies out there with locations nationwide that can shoot video case studies professionally and do a good job?
Does anyone have any tips or experience creating viral videos for the B2B audience? I love cool videos like the "Will It Blend" video campaign from Blendtec, but it seems videos only go viral if they're focused at consumers. What are your thoughts?
Are there any digital marketing tips for promoting a new website besides social media?
What is direct mail/direct marketing? And is it useful in the IT space?
How do email marketing and direct marketing differ? Is email marketing just a form of direct marketing?
How are technology service providers using educational video in their marketing efforts?
Which URL shortener do you think is the best out there? I personally use bitly but I'm curious if anyone has a favorite that they think is the best around and why?
Is LinkedIn a social network you're utilizing in your social media efforts? If so, how are you using it? Are you paying for ads? What kind of results are you seeing?
According to Google Analytics, our online traffic is slowing way down. I need to come up with some sure-fire ways to generate interest in my website besides increasing Google spend? (the lower the cost, the better) Any suggestions?
What are some best practices for developing and designing your business website?
What are some popular offline methods for promoting a website?
Do you feel it's more valuable to drive traffic to your brand's Facebook fan page or company website?
For all you PR pros out there, what would you say is the best way to send a press release? Email? Direct Mail? Fax? Wire Service? How do you release news to the media?
We have a number of up-coming events that I need to create a buzz around whilst also boosting link SEO. Can anyone suggest good websites to submit press releases to? Obviously relevancy is the key to success. We develop bespoke business software to control complex business processes for large...
SEO seems like a very complex idea--what's involved in SEO? Does SEO only relate to Google or is it all search engines?
Is an out of office auto-reply considered a bounce in email marketing?
What's your best source for B2B Marketing ideas?