How do you calculate the response rate on an email campaign? Is it how many were delivered? How many people open it? How many people purchase from the email campaign? Please help me understand this process better.
How do I find out what my link popularity is, and who is linking to my site?
Which is more important in your B2B marketing plans: mobile apps or mobile sites? Are you incorporating either/both? I'd love to hear some people's thoughts on whether or not they apply to the B2B market.
How can I report spam that's appearing in the Yahoo and Google results?
Is there a way to find out how much traffic my competitors are receiving on their blog and website?
In your opinion, what are the top 5 ways to generate website traffic?
Not sure if this is the correct place to ask but... I have trouble with the competition creating brand confusion. When referring to their brand on twitter for example they start with my brand and then there's. One example would be If "Apple"(creator of the I-phone) would state in tweets...
Are datasheet and whitepaper each one word? (white paper vs. whitepaper; data sheet vs. datasheet)
We're incorporating social media at my company but we're having a hard time determining whose in charge. Is social media best guided by marketing, PR or customer service?
Who at your organization is involved in lead nurturing? Is it strictly marketing? Does Sales get involved? Customer Service? Telemarketers?
Which do you find more valuable: Live events or on demand? (i.e., live webinar vs. on-demand webinar; live in-person conference vs. virtual trade shows)
What are your favorite web sites and resources for gathering competitive intelligence on your competitors?
We have a small marketing budget of about $50K for 2011. What do you think are the best investments? How would you start building a marketing plan, knowing you have so little to spend?
I'm going to start a business blog, where should my blog live?
Where do you go to engage the IT buyer online?
What web metrics should we be measuring and looking for?
We have a variety of e-newsletters. Some clients send us 3rd party click tags, rather than traditional images. We receive a variety of tags from different ad servers such as Doubleclick. On the e-newsletters, some tags track the click throughs and others do not. We ran some tests and found we can...
Any clever ideas for how I can get the most use from an on-demand webcast we have? It's already posted on both parties' websites, Twitter/LinkedIn, and newsletter.
Working on a project with another writer and your answers would be very helpful and appreciated.
Is it simply what the measurements are used for? Or is there a substantive difference between what's being measured by analytics, and metrics (which are in fact the measurements themselves). Are metrics usually gathered with an ulterior analysis in mind?