• Customer Vs. Consumer Insight(s)

    Hi fellow marketeers, Can someone please explain the exact difference (i.e. if there is any) between consumer and customer insight(s). I have a feeling the two terms are used synonymously but to me there should be a clear difference between the two. Initial desktop research has not shed any light...

    TechnologyMarketers6,240 pointsBadges:
  • Customer segments

    What is a customer segment? Is it related to 'segmentation?'

    TechnologyMarketers6,240 pointsBadges:
  • Customer Review Incentives

    I have two questions about this - 1) Is it right to encourage customer reviews on your site or does it devalue them as they are being posted for a reason other than "this is my honest opinion" ?2) Has anyone ran a campaign where reviews where on an incentive scheme and was it a success? Any advice?

    TechnologyMarketers6,240 pointsBadges:
  • Customer loyalty and retention

    I know it's cheaper to maintain customers than to get new ones, I could use some ideas on how we keep our customers loyal for longer?

    TechnologyMarketers6,240 pointsBadges:
  • Customer feedback in web redesign

    Is it effective to include customers in the decision to update our website?

    TechnologyMarketers6,240 pointsBadges:
  • Customer acquisition cost reductions

    How can we reduce the cost of customer acquisition?

    TechnologyMarketers6,240 pointsBadges:
  • Creative ideas on how to get content to subscribers in other ways than email?

    We are finding it very hard to get content "seen" by our own paying subscribers, as we tend to only use email for delivery...and beyond spam filters and inbox filters being a constant issue, there is also the issue of email overwhelm, keeping subject lines spicy, etc etc etc. We've tried everything...

    TechnologyMarketers6,240 pointsBadges:
  • Creating smartphone applications?

    How do you create a smartphone app and can anyone create one?

    TechnologyMarketers6,240 pointsBadges:
  • Creating multiple websites for improved searchability

    I have two websites that mirror each other in content but utilize different keywords and meta tags. Will this help my chances for ranking or hurt them?

    TechnologyMarketers6,240 pointsBadges:
  • Creating backlinks from sub pages within my website

    I know that back links are important for you to rank higher in search engines, but does it count to have links from your own pages to other pages? For example, I have my company homepage and I have a products page for my software. If I have a link on my product page back to my company homepage,...

    TechnologyMarketers6,240 pointsBadges:
  • Creating a company page on Wikipedia.com

    We do have a company page on Wikipedia, but would like to improve what we have. Would like to have some pointers on what to add on a company page on Wikipedia.com, and also pointers on how to be sure what you add gets accepted and not thrown out by the editors.

    TechnologyMarketers6,240 pointsBadges:
  • Cost of virtual events

    We are looking to host a virtual all-day event in August 2011. I need to include the approximate cost of a virtual event solution in our marketing budget for 2011, but don't have the time to do my real due diligence regarding providers at this point. We are looking for something very basic. It is...

    TechnologyMarketers6,240 pointsBadges:
  • Corporate email policy

    I just found out my sales team has been sending out email on their own - without complying to CAN-SPAM. I'd like to create a corporate email policy document that I can send to the company as well as have on hand should an ISP question our email practices. Anyone know where I can find a free...

    TechnologyMarketers6,240 pointsBadges:
  • Corporate Branding Guide

    Does every company need to brand itself and its products? What things should marketers consider when branding the company vs. branding the products.

    TechnologyMarketers6,240 pointsBadges:
  • Corporate branding

    What's included in a company's brand, besides the logo? Is a brand book worth the time and effort put into it?

    TechnologyMarketers6,240 pointsBadges:
  • Convincing the inconvincible

    If a prospect says "No", do you waste any more time trying to convince/persuade otherwise and what kind of opt-out process do they go through after they've said no?

    TechnologyMarketers6,240 pointsBadges:
  • Converting facebook fans into buyers

    Does anyone have creative ideas for how to convert Facebook fans into customers?

    TechnologyMarketers6,240 pointsBadges:
  • Contest prizes and best practices

    Have you done a give-away/contest recently with a particular prize that seemed to draw a lot of attention? (i.e., Ipad, Xbox, etc) If you did a contest recently, tell us about your success metrics and what prizes you offered as best practice.

    TechnologyMarketers6,240 pointsBadges:
  • Content Curation Tools

    Is anyone using a content curation tool?  If so, what and how?

    TechnologyMarketers6,240 pointsBadges:
  • Content creation guidelines

    Do you follow any particular guidelines when creating your whitepapers, data sheets, and case studies? Do you stick to a certain word count? Particular number of pictures/diagrams? Color vs. black and white? What are some of your content creation best practices?

    TechnologyMarketers6,240 pointsBadges:

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