• Marketing to pre-existing clients

    We have very well establish software company and want to market to our pre-existing clients only to regain their business  What are some ways to grab their attention again?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing to businesses vs. consumers

    Is it better to work in B2B or B2C marketing? What are the pros and cons of both fields?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing spend for B2B company

    Seeking benchmark data and/or industry averages, for marketing spend of B2B companies as a percentage of revenue. For example, what percentage of revenues would an average B2B company which sells both products and services spend on marketing? Do these percentages include salaries.

    TechnologyMarketers6,240 pointsBadges:
  • Marketing message opt-in/opt-out best practices

    Is it better to allow subscribers to automatically "Opt-in" or "Opt-out" of our marketing messages? Are there any laws on opt-in/opt-out?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing by video in the social media era…

    What are your thoughts on the role of video marketing in today's social media marketing age? Do you think video marketing works? Is it on the rise or is it becoming a thing of the past? What experiences have you had with video marketing that have worked? What are the pros and cons?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing Acronyms

    I'm new to marketing and I'm seeing a lot of acronyms that I don't know what they stand for in marketing, but know non-marketing terms with the same letters. Below are a few of the ones I see a lot: CPM CPC CTR CPA PPC CRM SEO/SEM (is this the same thing?) Can you help clarify what the acronym...

    TechnologyMarketers6,240 pointsBadges:
  • Managing a multi-channel structure

    How can we establish multiple channels and yet manage channel conflict?

    TechnologyMarketers6,240 pointsBadges:
  • Management bios on corporate websites

    I'm noticing a trend of companies including management bios on their company websites. Some companies offer up just the main info (name, job title and responsibilities). Meanwhile there are other companies that include baby pictures of the management team and information about their wives/husbands...

    TechnologyMarketers6,240 pointsBadges:
  • Making the switch to email marketing

    Should I make the switch to e-mail marketing? I'm hearing rumblings that social media is a better way to spend my time. How do I prevent my e-mail messages from being perceived as "junk e-mail"?

    TechnologyMarketers6,240 pointsBadges:
  • Looking for website best practice tips

    I'm looking for some opinions on the customer behavior in relation to page scrolling, for both home page and product page. Stats show the longer the homepage the lower the click through but is this true of all site? Does it / could it make a difference on the product page, or does it even matter?

    TechnologyMarketers6,240 pointsBadges:
  • Live vs. pre-recorded virtual events

    I would like to do a virtual event/trade show but I can't decide if it should be live or pre-recorded. Does anyone have experience with live vs. pre-recorded and are there any stats that prove one to be more effective than the other.

    TechnologyMarketers6,240 pointsBadges:
  • Links and spiders

    Does the spider program run through all links on a Web page?

    TechnologyMarketers6,240 pointsBadges:
  • Linking to the competition

    I know that linking is a very good way to increase visibility in my site, the more links, the better but will linking to my competitors help me or hurt me? And how?

    TechnologyMarketers6,240 pointsBadges:
  • Link building strategy

    What is the value in adding links to external sites on my company's website?

    TechnologyMarketers6,240 pointsBadges:
  • Link building strategies

    What are some other great link-building strategies other than directories?

    TechnologyMarketers6,240 pointsBadges:
  • Lifetime value of a customer

    How do I determine the lifetime value of my customers?

    TechnologyMarketers6,240 pointsBadges:
  • Leveraging mobile to beat the competition

    If mobile lends competitive advantage—and for many savvy B2B's, a first-mover opportunity—how can my company leverage mobile to leap ahead of competitors through programs designed to help our audience meet their business-centric needs in meaningful ways?

    TechnologyMarketers6,240 pointsBadges:
  • Learn content marketing from those who do it best…(Sponsored)

    Yes, we all have to be publishers today…even us marketers. But it’s not easy. Changing from a marketing environment to a publishing environment takes a complex strategy of culture shift and process change. Learn how to turn your brand into a content marketing, storytelling factory at Content...

    TechnologyMarketers6,240 pointsBadges:
  • Lead nurturing on a limited budget.

    Unfortunately, my marketing department has a small budget and our sales department is complaining about lead quality. I know we need to do a better job with lead nurturing but I'm not too sure what we can do with such limited funds. Does anyone have any suggestions?

    TechnologyMarketers6,240 pointsBadges:
  • Lead nurturing for free trial clients

    How do we convert free trial clients into full-paying members? Any recommendations on lead nurturing programs?

    TechnologyMarketers6,240 pointsBadges:

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