Twitter CTR
Do you find you get a better click through when you include a hashtag on your tweets?
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| October 29, 2012 8:42 AM
Marketing Technology
Do you find you get a better click through when you include a hashtag on your tweets?
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| October 29, 2012 8:42 AM
Marketing Technology
Inbound vs. Outbound marketing
What’s the difference? What exactly are inbound and outbound marketing? I keep hearing so much about them.
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| October 29, 2012 4:33 AM
Marketing Technology
What’s the difference? What exactly are inbound and outbound marketing? I keep hearing so much about them.
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| October 29, 2012 4:33 AM
Marketing Technology
Opinion: Who controls your brand?
In your opinion, who controls your brand? Is it the employees? The public? The company?
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| October 29, 2012 4:25 AM
Marketing Technology
In your opinion, who controls your brand? Is it the employees? The public? The company?
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| October 29, 2012 4:25 AM
Marketing Technology
Importance of corporate branding
I’m trying to present a case to the executives of my company regarding the power of corporate branding…the importance of having a singular look and feel across all aspects of the organization and marketing communications. We are an ingredient brand with a portfolio of individual product brands…and of course, each product has its own brand [...]
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| October 29, 2012 2:47 AM
Marketing Technology
I’m trying to present a case to the executives of my company regarding the power of corporate branding…the importance of having a singular look and feel across all aspects of the organization and marketing communications. We are an ingredient brand with a portfolio of individual product brands…and of course, each product has its own brand [...]
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| October 29, 2012 2:47 AM
Marketing Technology
Social media selling
Have you made any sales, directly linked to your social media efforts? How did you measure it, and what did you do?
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| October 29, 2012 2:40 AM
Marketing Technology
Have you made any sales, directly linked to your social media efforts? How did you measure it, and what did you do?
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| October 29, 2012 2:40 AM
Marketing Technology
Google+
What are your first impressions of Google+? Do you think the social media site can be incorporated into your B2B social media plans?
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| October 29, 2012 2:35 AM
Marketing Technology
What are your first impressions of Google+? Do you think the social media site can be incorporated into your B2B social media plans?
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| October 29, 2012 2:35 AM
Marketing Technology
Does web page length matter?
I’m looking for some opinions on customer behavior in relation to page scrolling, for both home page and product pages. Stats show the longer the homepage the lower the click through but is this true of all sites? Does it / could it make a difference on the product page, or does it even matter?
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| October 27, 2012 2:57 AM
Marketing Technology
I’m looking for some opinions on customer behavior in relation to page scrolling, for both home page and product pages. Stats show the longer the homepage the lower the click through but is this true of all sites? Does it / could it make a difference on the product page, or does it even matter?
Answer Question
| October 27, 2012 2:57 AM
Marketing Technology
Customer Review Incentives
I have two questions about this - 1) Is it right to encourage customer reviews on your site or does it devalue them as they are being posted for a reason other than “this is my honest opinion” ? 2) Has anyone ran a campaign where reviews where on an incentive scheme and was it [...]
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| October 27, 2012 2:53 AM
Marketing Technology
I have two questions about this - 1) Is it right to encourage customer reviews on your site or does it devalue them as they are being posted for a reason other than “this is my honest opinion” ? 2) Has anyone ran a campaign where reviews where on an incentive scheme and was it [...]
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| October 27, 2012 2:53 AM
Marketing Technology
What is the next big thing in Marketing Automation?
Recently several vendors added new features or much improved usability to Marketing Automation (Eloqua 10 & Cloud Connector, Marketo Next, etc.). What would you see as the next step in the evolution of marketing automation?
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| October 30, 2012 5:18 AM
Marketing Technology
Recently several vendors added new features or much improved usability to Marketing Automation (Eloqua 10 & Cloud Connector, Marketo Next, etc.). What would you see as the next step in the evolution of marketing automation?
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| October 30, 2012 5:18 AM
Marketing Technology
How to improve sales-marketing alignment?
What are 3 actions an organization can take to improve sales-marketing alignment?
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| October 29, 2012 4:09 AM
Marketing Technology
What are 3 actions an organization can take to improve sales-marketing alignment?
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| October 29, 2012 4:09 AM
Marketing Technology
Video case studies
Can anyone recommend any well-known companies out there with locations nationwide that can shoot video case studies professionally and do a good job?
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| October 29, 2012 4:09 AM
Marketing Technology
Can anyone recommend any well-known companies out there with locations nationwide that can shoot video case studies professionally and do a good job?
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| October 29, 2012 4:09 AM
Marketing Technology
What’s the difference between analytics and metrics?
Is it simply what the measurements are used for? Or is there a substantive difference between what’s being measured by analytics, and metrics (which are in fact the measurements themselves). Are metrics usually gathered with an ulterior analysis in mind?
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| October 30, 2012 4:10 AM
Marketing Technology
Is it simply what the measurements are used for? Or is there a substantive difference between what’s being measured by analytics, and metrics (which are in fact the measurements themselves). Are metrics usually gathered with an ulterior analysis in mind?
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| October 30, 2012 4:10 AM
Marketing Technology
Social media vs. traditional media channels: A complement or a replacement?
Does modern day social media have the power to overthrow traditional media channels (press, TV, etc.) and replace it, or should social media be considered as a complement to the whole media strategy?
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| October 29, 2012 4:06 AM
Marketing Technology
Does modern day social media have the power to overthrow traditional media channels (press, TV, etc.) and replace it, or should social media be considered as a complement to the whole media strategy?
Answer Question
| October 29, 2012 4:06 AM
Marketing Technology
What are the first steps in building an online presence?
Where is the best place to begin for expanding an online presence for a company which only has a website? SEO? Social media? Any best practices you can share?
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| October 29, 2012 3:42 AM
Marketing Technology
Where is the best place to begin for expanding an online presence for a company which only has a website? SEO? Social media? Any best practices you can share?
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| October 29, 2012 3:42 AM
Marketing Technology
How do you get whitepapers to generate demand for you?
White papers are increasingly being accepted as an effective marketing tool, but not everybody is successful. Do you have any best practices you can share with the community?
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| October 29, 2012 6:25 AM
Marketing Technology
White papers are increasingly being accepted as an effective marketing tool, but not everybody is successful. Do you have any best practices you can share with the community?
Answer Question
| October 29, 2012 6:25 AM
Marketing Technology
Conducting a qualitative interview…
Interviews are often used in research to gather high quality, long form qualitative feedback. In my experience, these interviews typically lasted between 10 and 30 minutes. But how long should they be? Is it better to conduct shorter interviews more often for the sake of respondent attention? How does an incentive play into this?
Answer Question
| October 27, 2012 5:54 AM
Marketing Technology
Interviews are often used in research to gather high quality, long form qualitative feedback. In my experience, these interviews typically lasted between 10 and 30 minutes. But how long should they be? Is it better to conduct shorter interviews more often for the sake of respondent attention? How does an incentive play into this?
Answer Question
| October 27, 2012 5:54 AM
Marketing Technology
QR Application for Print & Trade Show Graphics
Has anyone had success with QR applications on print advertising or trade show graphics?
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| October 29, 2012 5:24 AM
Marketing Technology
Has anyone had success with QR applications on print advertising or trade show graphics?
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| October 29, 2012 5:24 AM
Marketing Technology
How to conduct a focus group
I’m thinking of setting up a focus group for a new product we’re offering and I wanted to get some best practices from others as I’ve never organized one. Where do I start? Does the group need to be isolated in an off-site location? What kinds of rewards do you offer? How long of a [...]
Answer Question
| October 29, 2012 4:55 AM
Marketing Technology
I’m thinking of setting up a focus group for a new product we’re offering and I wanted to get some best practices from others as I’ve never organized one. Where do I start? Does the group need to be isolated in an off-site location? What kinds of rewards do you offer? How long of a [...]
Answer Question
| October 29, 2012 4:55 AM
Marketing Technology
How do you measure the success of your blogging efforts?
Do you apply hardcore metrics to your blog? What are they? If you don’t, how do you measure success?
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| October 29, 2012 3:51 AM
Marketing Technology
Do you apply hardcore metrics to your blog? What are they? If you don’t, how do you measure success?
Answer Question
| October 29, 2012 3:51 AM
Marketing Technology
Social marketing time spend
How much time do you (and/or your marketing staff) spend on social media sites per day? What are some best practices you follow when participating in social media for a B2B?
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| October 29, 2012 4:19 AM
Marketing Technology
How much time do you (and/or your marketing staff) spend on social media sites per day? What are some best practices you follow when participating in social media for a B2B?
Answer Question
| October 29, 2012 4:19 AM
Marketing Technology
