How to write a winning press release
In your opinion, what are the 3 most important pieces to include in a press release? Or if you think there are more than 3, what are they? Can you PR experts provide any best practices for the community?

Answer Question   |  October 29, 2012  1:57 AM
Marketing Technology

Gathering testimonials through social media
I’ve been tasked with gathering some customer testimonials to include on my company website. My initial thought is that the most effective way to get testimonials is through social media. Does anyone have any experience collecting testimonials? If so, what have you found to be the most effective tactics to gather them?

Answer Question   |  October 29, 2012  3:06 AM
Marketing Technology

Social media engagement and ROI
When it comes to social media, is engagement more important than ROI? Why/why not?

Answer Question   |  October 29, 2012  3:02 AM
Marketing Technology

How do you know if you’re providing the right amount of content
With content marketing it’s important to find a good balance. What signs should you look out for that tell you you’re either doing too much or too little content marketing?

Answer Question   |  October 29, 2012  7:23 AM
Marketing Technology

Is Twitter a waste of time?
Does anyone have numbers to prove effort spent “tweeting” is worth it? Or is it something that is just expected nowadays?

Answer Question   |  October 29, 2012  7:20 AM
Marketing Technology

What are some of the best blogs on sales enablement?
What are your favorite sales enablement blogs? What are some other good resources to keep up with new trends and happenings in sales enablement?

Answer Question   |  October 29, 2012  6:27 AM
Marketing Technology

How important is it to have a regular blog posting schedule?
How important is it to have a regular blog posting schedule? Do you have to post 1/week at the same time every week? Or at the same time every day? Do you retain more readers by being on a strict schedule?

Answer Question   |  October 29, 2012  7:45 AM
Marketing Technology

What happens to your CRM data if your company goes through a merger?
Does it go with the acquiring company? What happens to CRM data when a company goes through a merger?

Answer Question   |  October 30, 2012  2:30 AM
Marketing Technology

Marketing
How can you spot and choose the right market segments?

Answer Question   |  October 29, 2012  1:05 AM
Marketing Technology

What is link attraction?
Does anyone have any experience with link attraction? If so, how does it compare to link building?

Answer Question   |  October 30, 2012  10:03 AM
Marketing Technology

Email vs. Social vs. Online Marketing
Which do think is more important to your marketing plan: email, online or social media?

Answer Question   |  October 29, 2012  10:00 AM
Marketing Technology

What’s the best way to send a press release?
For all you PR pros out there, what would you say is the best way to send a press release? Email? Direct Mail? Fax? Wire Service?  How do you release news to the media?

Answer Question   |  October 30, 2012  4:05 AM
Marketing Technology

Looking for website best practice tips
I’m looking for some opinions on the customer behavior in relation to page scrolling, for both home page and product page.  Stats show the longer the homepage the lower the click through but is this true of all site? Does it / could it make a difference on the product page, or does it even matter?

Answer Question   |  October 29, 2012  3:37 AM
Marketing Technology

Personalization of email campaigns
We all get a lot of emails from companies.  Curious as to what your thoughts are around the use of personalization in email. When do you think the use of it is too much?

Answer Question   |  October 29, 2012  3:10 AM
Marketing Technology

What guidelines do you follow when blogging?
Whether blogging for your personal brand or for your company, what are some blogging ethics that you abide by?

Answer Question   |  October 30, 2012  2:56 AM
Marketing Technology

How can I get my pitch heard by top bloggers?
It’s hard to stand out amongst the hundreds of emails that top bloggers get from PR professionals wanting them to write about certain people/companies/products. What are your tips for engaging and building relationships with these bloggers?

Answer Question   |  October 29, 2012  2:53 AM
Marketing Technology

Lead Generation from LinkedIn
I was just reading an article that mentioned that B2B marketers are finding LinkedIn to be a valuable resource for Lead Generation.  Does anyone have any experience with using LinkedIn to generate leads? Were you successful?

Answer Question   |  October 29, 2012  3:13 AM
Marketing Technology

Learn content marketing from those who do it best…(Sponsored)
Yes, we all have to be publishers today…even us marketers. But it’s not easy. Changing from a marketing environment to a publishing environment takes a complex strategy of culture shift and process change. Learn how to turn your brand into a content marketing, storytelling factory at Content Marketing World, September 6-8 in Cleveland Ohio.  Learn more about Content [...]

Answer Question   |  October 29, 2012  2:00 AM
Marketing Technology

What’s the best way to conduct market research for SEO?
Is market research a key tactic for improving SEO? Or not? What have been your experiences utilizing primary research to optimize Search for your business?

Answer Question   |  October 30, 2012  7:26 AM
Marketing Technology

Is your brand ready for the mobile world? (Sponsored)
Apps World Asia 2011 will delve into this highly populated yet dynamic region and its app eco-system.  With countries like China, Japan and India in the spotlight, we will also cover the unsung heroes such as Nepal, Maldives, Bhutan, Indonesia and more. The event of choice for the region’s App Developers, Network Operators, OS Vendors, [...]

Answer Question   |  October 29, 2012  4:23 AM
Marketing Technology