Marketing message opt-in/opt-out best practices
Is it better to allow subscribers to automatically “Opt-in” or “Opt-out” of our marketing messages? Are there any laws on opt-in/opt-out?

Answer Question   |  October 29, 2012  5:57 AM
Marketing Technology

Email campaign frequency
How often would you say is too often to send email campaigns to the same list? I don’t want our customers to feel spammed, so I want to be sure we’re not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing [...]

Answer Question   |  October 27, 2012  5:53 AM
Marketing Technology

Difference between whitepaper and datasheet?
What is the difference between a whitepaper and a datasheet? Can a datasheet be more than 1 page?

Answer Question   |  October 27, 2012  5:48 AM
Marketing Technology

Technology Conference Recommendations for 2011
I work at a software company where our main audience is IT directors and managers as well as the C suite. We have money in the budget to attend some trade shows but I want to get the most bang for our buck. Can you recommend some high quality conferences/trade shows that we should have [...]

Answer Question   |  October 29, 2012  5:42 AM
Marketing Technology

Can you recommend some good marketing training resources for a newbie?
I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!

Answer Question   |  October 27, 2012  5:28 AM
Marketing Technology

Social Media use in B2B Companies
Everywhere I turn, speakers are talking about using social media to promote brands. TJ Maxx is promoting their Facebook fan page on their commercials instead of their website. There are like buttons next to the jeans I want to buy at Levi.com. I get it–social media is important. However, since social media is a very consumer-oriented tool [...]

Answer Question   |  October 29, 2012  4:43 AM
Marketing Technology

Lead Generations vs. Demand Generation –what’s the difference?
I’m new to lead and demand gen and always hear people talking about it. I don’t really understand the difference. Can you explain?

Answer Question   |  October 29, 2012  4:26 AM
Marketing Technology

AP Style: How do you spell datasheet, whitepaper?
Are datasheet and whitepaper each one word? (white paper vs. whitepaper; data sheet vs. datasheet)

Answer Question   |  October 27, 2012  7:23 AM
Marketing Technology

In-house vs. by-project outsourced marketing–which is cheaper?
Is it cheaper to hire a full marketing team or outsource on a project basis?

Answer Question   |  October 29, 2012  7:19 AM
Marketing Technology

Is “website” one word? (AP Style)
Is “website” one or two words? (website vs. web site)

Answer Question   |  October 27, 2012  6:23 AM
Marketing Technology