• Cost of virtual events

    We are looking to host a virtual all-day event in August 2011. I need to include the approximate cost of a virtual event solution in our marketing budget for 2011, but don't have the time to do my real due diligence regarding providers at this point. We are looking for something very basic. It is...

    TechnologyMarketers6,240 pointsBadges:
  • Corporate email policy

    I just found out my sales team has been sending out email on their own - without complying to CAN-SPAM. I'd like to create a corporate email policy document that I can send to the company as well as have on hand should an ISP question our email practices. Anyone know where I can find a free...

    TechnologyMarketers6,240 pointsBadges:
  • Corporate Branding Guide

    Does every company need to brand itself and its products? What things should marketers consider when branding the company vs. branding the products.

    TechnologyMarketers6,240 pointsBadges:
  • Convincing the inconvincible

    If a prospect says "No", do you waste any more time trying to convince/persuade otherwise and what kind of opt-out process do they go through after they've said no?

    TechnologyMarketers6,240 pointsBadges:
  • Contest prizes and best practices

    Have you done a give-away/contest recently with a particular prize that seemed to draw a lot of attention? (i.e., Ipad, Xbox, etc) If you did a contest recently, tell us about your success metrics and what prizes you offered as best practice.

    TechnologyMarketers6,240 pointsBadges:
  • Content Curation Tools

    Is anyone using a content curation tool?  If so, what and how?

    TechnologyMarketers6,240 pointsBadges:
  • Content creation guidelines

    Do you follow any particular guidelines when creating your whitepapers, data sheets, and case studies? Do you stick to a certain word count? Particular number of pictures/diagrams? Color vs. black and white? What are some of your content creation best practices?

    TechnologyMarketers6,240 pointsBadges:
  • Connecting social media and content marketing

    How do you connect social media and content marketing?

    TechnologyMarketers6,240 pointsBadges:
  • Conference Speakers Proposal – Call For Papers

    Has anyone had success in getting a member of their management team a speaking spot at a conference? My boss has asked me to submit a proposal but I've never written one and could use some help. Do you have any tips or best practices you can share?

    TechnologyMarketers6,240 pointsBadges:
  • Conducting a qualitative interview…

    Interviews are often used in research to gather high quality, long form qualitative feedback. In my experience, these interviews typically lasted between 10 and 30 minutes. But how long should they be? Is it better to conduct shorter interviews more often for the sake of respondent attention? How...

    TechnologyMarketers6,240 pointsBadges:
  • Conducting an in-person press tour.

    Is the in-person press tour still a viable option for increasing company and product visibility? Does anyone have experience and regularly conduct press tours?

    TechnologyMarketers6,240 pointsBadges:
  • Compiling twitter tools list

    I'm compiling a list of twitter tools and was looking for suggestions from the members on their favorites. I use tools like Hootsuite and WeFollow--but I'm looking forward to hearing about some lesser-known tools. Thanks in advance!

    TechnologyMarketers6,240 pointsBadges:
  • Competing against lower-priced products/services

    What are some new and innovative ways that you've competed with lower-cost/lower-price products/services?

    TechnologyMarketers6,240 pointsBadges:
  • Centralizing marketing data

    Is your enterprise marketing data centralized? If yes, which tools are you using?

    TechnologyMarketers6,240 pointsBadges:
  • Centralized marketing database

    Do you currently have a centralized marketing database that provides one source for marketing, sales, and service?

    TechnologyMarketers6,240 pointsBadges:
  • Can you recommend some good marketing training resources for a newbie?

    I'm new to marketing, just graduated from college with a marketing degree. While I'm job searching, I'm also trying to learn about what's hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!

    TechnologyMarketers6,240 pointsBadges:
  • Calculating Net ROI

    Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing...

    TechnologyMarketers6,240 pointsBadges:
  • Building customer profiles with multi-channel information

    Do you collect multi-channel information to build customer profiles? Do you supplement individual leads data with information from two or more marketing channels: email campaigns received, click-through history, website visits, landing page form captures, survey questions, direct mail, etc?

    TechnologyMarketers6,240 pointsBadges:
  • Building a marketing matrix

    What is a marketing matrix and what information should be included? Do you have any examples of a good matrix you can share? Should they be interactive?

    TechnologyMarketers6,240 pointsBadges:
  • Bringing in blog traffic

    If blogs get people to my website, what gets people to my blog?

    TechnologyMarketers6,240 pointsBadges:

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