Lead nurturing on a limited budget.
Unfortunately, my marketing department has a small budget and our sales department is complaining about lead quality. I know we need to do a better job with lead nurturing but I’m not too sure what we can do with such limited funds. Does anyone have any suggestions?
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| October 29, 2012 5:21 AM
Marketing Technology
Unfortunately, my marketing department has a small budget and our sales department is complaining about lead quality. I know we need to do a better job with lead nurturing but I’m not too sure what we can do with such limited funds. Does anyone have any suggestions?
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| October 29, 2012 5:21 AM
Marketing Technology
Lead nurturing for free trial clients
How do we convert free trial clients into full-paying members? Any recommendations on lead nurturing programs?
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| October 29, 2012 5:12 AM
Marketing Technology
How do we convert free trial clients into full-paying members? Any recommendations on lead nurturing programs?
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| October 29, 2012 5:12 AM
Marketing Technology
Membership fees and Marketing Affiliations
Are resources like the American Marketing Association and MarketingProfs worth the membership fees?
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| October 29, 2012 5:06 AM
Marketing Technology
Are resources like the American Marketing Association and MarketingProfs worth the membership fees?
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| October 29, 2012 5:06 AM
Marketing Technology
Am I a Marketing Specialist or Marketing Associate?
I’m new to marketing, what’s the difference between a “Marketing Specialist” and a “Marketing Associate?” Are titles important? I’m searching for my first job out of college and I’m not sure what title is applicable to my experience-level.
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| October 27, 2012 5:02 AM
Marketing Technology
I’m new to marketing, what’s the difference between a “Marketing Specialist” and a “Marketing Associate?” Are titles important? I’m searching for my first job out of college and I’m not sure what title is applicable to my experience-level.
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| October 27, 2012 5:02 AM
Marketing Technology
How long until SEO efforts kick in?
Once you begin using SEO, how long until you see improvement in your search engine placement?
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| October 29, 2012 4:58 AM
Marketing Technology
Once you begin using SEO, how long until you see improvement in your search engine placement?
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| October 29, 2012 4:58 AM
Marketing Technology
What can I do about trademark or copyright infringement?
What can I do about Internet copyright infringement or trademark infringement by another Webmaster? Can plagiarism by another website hurt my rankings?
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| October 30, 2012 4:54 AM
Marketing Technology
What can I do about Internet copyright infringement or trademark infringement by another Webmaster? Can plagiarism by another website hurt my rankings?
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| October 30, 2012 4:54 AM
Marketing Technology
Generating web traffic
In your opinion, what are the top 5 ways to generate website traffic?
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| October 29, 2012 4:44 AM
Marketing Technology
In your opinion, what are the top 5 ways to generate website traffic?
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| October 29, 2012 4:44 AM
Marketing Technology
Customer loyalty and retention
I know it’s cheaper to maintain customers than to get new ones, I could use some ideas on how we keep our customers loyal for longer?
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| October 27, 2012 4:17 AM
Marketing Technology
I know it’s cheaper to maintain customers than to get new ones, I could use some ideas on how we keep our customers loyal for longer?
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| October 27, 2012 4:17 AM
Marketing Technology
Customer acquisition cost reductions
How can we reduce the cost of customer acquisition?
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| October 27, 2012 4:13 AM
Marketing Technology
How can we reduce the cost of customer acquisition?
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| October 27, 2012 4:13 AM
Marketing Technology
B2B vs. B2C Lead Generation.
What’s the difference between B2B lead generation and B2C lead generation? Is it easier to generate leads in B2C since they’re the consumer is making the purchasing decision?
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| October 27, 2012 4:06 AM
Marketing Technology
What’s the difference between B2B lead generation and B2C lead generation? Is it easier to generate leads in B2C since they’re the consumer is making the purchasing decision?
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| October 27, 2012 4:06 AM
Marketing Technology
Who nurtures the leads?
Who at your organization is involved in lead nurturing? Is it strictly marketing? Does Sales get involved? Customer Service? Telemarketers?
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| October 30, 2012 4:03 AM
Marketing Technology
Who at your organization is involved in lead nurturing? Is it strictly marketing? Does Sales get involved? Customer Service? Telemarketers?
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| October 30, 2012 4:03 AM
Marketing Technology
In-house PR manager vs. PR consultant vs. Agency.
Is hiring a PR agency more valuable than hiring an in-house PR person? Which is the better option?
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| October 29, 2012 3:59 AM
Marketing Technology
Is hiring a PR agency more valuable than hiring an in-house PR person? Which is the better option?
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| October 29, 2012 3:59 AM
Marketing Technology
For a large budget, what events provide the best ROI?
We have a pretty good-sized budget. In your experience, have you gained a lot of value out of sponsoring events like RSA or Infosec?
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| October 29, 2012 3:53 AM
Marketing Technology
We have a pretty good-sized budget. In your experience, have you gained a lot of value out of sponsoring events like RSA or Infosec?
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| October 29, 2012 3:53 AM
Marketing Technology
Conducting an in-person press tour.
Is the in-person press tour still a viable option for increasing company and product visibility? Does anyone have experience and regularly conduct press tours?
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| October 27, 2012 3:50 AM
Marketing Technology
Is the in-person press tour still a viable option for increasing company and product visibility? Does anyone have experience and regularly conduct press tours?
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| October 27, 2012 3:50 AM
Marketing Technology
How to write a positioning statement
I’m working closely with the product marketing manager and am new to product marketing so he’s teaching me everything from scratch. The other day he asked me to attempt writing up a positioning statement for one of our products. In order to not look stupid, I just said “OK!” But I’m not really sure what [...]
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| October 29, 2012 3:43 AM
Marketing Technology
I’m working closely with the product marketing manager and am new to product marketing so he’s teaching me everything from scratch. The other day he asked me to attempt writing up a positioning statement for one of our products. In order to not look stupid, I just said “OK!” But I’m not really sure what [...]
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| October 29, 2012 3:43 AM
Marketing Technology
Increased site traffic, decreased page views…how come?
Last week we had record site traffic which we were very excited about. However our page views while on the site plummeted. Any thoughts on why that would occur?
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| October 29, 2012 3:26 AM
Marketing Technology
Last week we had record site traffic which we were very excited about. However our page views while on the site plummeted. Any thoughts on why that would occur?
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| October 29, 2012 3:26 AM
Marketing Technology
Need more traffic to my website!
According to Google Analytics, our online traffic is slowing way down. I need to come up with some sure-fire ways to generate interest in my website besides increasing Google spend? (the lower the cost, the better) Any suggestions?
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| October 29, 2012 3:21 AM
Marketing Technology
According to Google Analytics, our online traffic is slowing way down. I need to come up with some sure-fire ways to generate interest in my website besides increasing Google spend? (the lower the cost, the better) Any suggestions?
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| October 29, 2012 3:21 AM
Marketing Technology
How do I approach management about building a smartphone app?
I have a really good idea for an app for one our products but I need management buy-in. Has anyone had this conversation with management and willing to share tips on how to approach the conversation? Should I bring numbers with me (demand, cost, etc)? Should it be a formal conversation with a bunch of [...]
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| October 29, 2012 3:14 AM
Marketing Technology
I have a really good idea for an app for one our products but I need management buy-in. Has anyone had this conversation with management and willing to share tips on how to approach the conversation? Should I bring numbers with me (demand, cost, etc)? Should it be a formal conversation with a bunch of [...]
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| October 29, 2012 3:14 AM
Marketing Technology
Creating smartphone applications?
How do you create a smartphone app and can anyone create one?
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| October 27, 2012 3:09 AM
Marketing Technology
How do you create a smartphone app and can anyone create one?
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| October 27, 2012 3:09 AM
Marketing Technology
How do I purchase keywords?
What’s the secret to purchasing the right keywords for my company?
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| October 29, 2012 8:27 AM
Marketing Technology
What’s the secret to purchasing the right keywords for my company?
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| October 29, 2012 8:27 AM
Marketing Technology
