Preparing your company for mobile marketing
I’m curious as to what percentage of the industry has fully integrated mobile marketing? Is your content viewable on smart phones and iPads? Do you have apps for your clients/customers? I’m particularly interested in the apps portion of the question–what kind of apps have you created and who created it?
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| October 29, 2012 6:56 AM
Marketing Technology
I’m curious as to what percentage of the industry has fully integrated mobile marketing? Is your content viewable on smart phones and iPads? Do you have apps for your clients/customers? I’m particularly interested in the apps portion of the question–what kind of apps have you created and who created it?
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| October 29, 2012 6:56 AM
Marketing Technology
Link to our website in online directories
Can someone explain to me what online directories are? I always see emails about getting links to your website in a directory…is there any value in doing that?
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| October 29, 2012 5:39 AM
Marketing Technology
Can someone explain to me what online directories are? I always see emails about getting links to your website in a directory…is there any value in doing that?
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| October 29, 2012 5:39 AM
Marketing Technology
How should marketers approach translating and localizing content for international markets?
When marketing globally, do global marketers need to translate or localize all of their assets for non-English speaking markets? Will English assets work? What are your experiences?
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| October 29, 2012 7:52 AM
Marketing Technology
When marketing globally, do global marketers need to translate or localize all of their assets for non-English speaking markets? Will English assets work? What are your experiences?
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| October 29, 2012 7:52 AM
Marketing Technology
Mobile email campaigns
How important is it to you that the email you are reading on your mobile device looks good?
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| October 29, 2012 5:23 AM
Marketing Technology
How important is it to you that the email you are reading on your mobile device looks good?
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| October 29, 2012 5:23 AM
Marketing Technology
Measuring vs. monitoring social media
For those of you engaging in social media, what are some things you monitor vs the things you measure? For instance, do you monitor brand mentions, or do you measure how frequently your brand is mentioned and provide reporting on trends?
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| October 29, 2012 6:38 AM
Marketing Technology
For those of you engaging in social media, what are some things you monitor vs the things you measure? For instance, do you monitor brand mentions, or do you measure how frequently your brand is mentioned and provide reporting on trends?
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| October 29, 2012 6:38 AM
Marketing Technology
Looking for tips to become a freelancer
I would like to start doing some freelance marketing and design work, but I’ve never done it before and I have no idea where to begin. I’m thinking I’ll offer up my services on LinkedIn but I’m wondering what kind of legal documentation do I need? And do I have to claim this work on my [...]
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| October 29, 2012 5:15 AM
Marketing Technology
I would like to start doing some freelance marketing and design work, but I’ve never done it before and I have no idea where to begin. I’m thinking I’ll offer up my services on LinkedIn but I’m wondering what kind of legal documentation do I need? And do I have to claim this work on my [...]
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| October 29, 2012 5:15 AM
Marketing Technology
Does UGC affect SEO
Does anyone have experience with incorporating UGC (user generated content – like feedback tabs) on their corporate website? How does UGC affect SEO?
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| October 27, 2012 7:53 AM
Marketing Technology
Does anyone have experience with incorporating UGC (user generated content – like feedback tabs) on their corporate website? How does UGC affect SEO?
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| October 27, 2012 7:53 AM
Marketing Technology
Rewarding social media users
Do you offer rewards to get people to re-tweet (RT) your messages or share/like your news on Facebook? If so, what kind of response are you seeing?
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| October 29, 2012 3:25 AM
Marketing Technology
Do you offer rewards to get people to re-tweet (RT) your messages or share/like your news on Facebook? If so, what kind of response are you seeing?
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| October 29, 2012 3:25 AM
Marketing Technology
Is LinkedIn an ethical sales tool?
Do you think sales people connecting with you on LinkedIn so they can target you as a lead is unethical? Are too many sales people using LinkedIn as a sales tool, and praying on unsuspecting members looking to build their network? What are your thoughts?
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| October 29, 2012 2:42 AM
Marketing Technology
Do you think sales people connecting with you on LinkedIn so they can target you as a lead is unethical? Are too many sales people using LinkedIn as a sales tool, and praying on unsuspecting members looking to build their network? What are your thoughts?
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| October 29, 2012 2:42 AM
Marketing Technology
The social media role in the sales process
What role does your social media team play in the sales organization? What role should social media play in the conversations that sales reps have?
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| October 29, 2012 7:46 AM
Marketing Technology
What role does your social media team play in the sales organization? What role should social media play in the conversations that sales reps have?
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| October 29, 2012 7:46 AM
Marketing Technology
How much to charge for Google Adwords service
We are a B2B company looking at offering a new service to our customers…setting up and running Google Adwords campaigns for our products that they sell online to the general public. We are not in any way a marketing firm or ad agency, and not experts, but we have experience running Adwords campaigns, and thought this would be a [...]
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| October 29, 2012 7:13 AM
Marketing Technology
We are a B2B company looking at offering a new service to our customers…setting up and running Google Adwords campaigns for our products that they sell online to the general public. We are not in any way a marketing firm or ad agency, and not experts, but we have experience running Adwords campaigns, and thought this would be a [...]
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| October 29, 2012 7:13 AM
Marketing Technology
Measuring customer value
How do you measure customer value and should you treat each customer differently? I assume lead nurturing will play a role in your answers…
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| October 29, 2012 6:29 AM
Marketing Technology
How do you measure customer value and should you treat each customer differently? I assume lead nurturing will play a role in your answers…
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| October 29, 2012 6:29 AM
Marketing Technology
Where to get website critiques?
Does anyone have any recommendations of companies and/or websites where you can submit a link to your business website and they will critique your site and offer suggestions for improving?
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| October 29, 2012 4:04 AM
Marketing Technology
Does anyone have any recommendations of companies and/or websites where you can submit a link to your business website and they will critique your site and offer suggestions for improving?
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| October 29, 2012 4:04 AM
Marketing Technology
How to best share your content?
Has anyone done any research or tests on where it’s best to place your social “Share” buttons on your website/webpages? (i.e. Tweet, Like buttons) Do you think it’s best to incorporate these share buttons on the left vs. right side? What about top of the page vs. bottom? Do you think it’s necessary to call [...]
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| October 29, 2012 6:06 AM
Marketing Technology
Has anyone done any research or tests on where it’s best to place your social “Share” buttons on your website/webpages? (i.e. Tweet, Like buttons) Do you think it’s best to incorporate these share buttons on the left vs. right side? What about top of the page vs. bottom? Do you think it’s necessary to call [...]
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| October 29, 2012 6:06 AM
Marketing Technology
Any recommendations for a project management software designed with marketers in mind?
I’m researching everywhere to find a marketing software platform (hosted) that can act as both a project management (tasks, assignments, deadlines, etc.) and an online collaboration/content management platform. It seems like the majority of ones out their are either designed for larger marketing departments, or are just too clunky and to full of advanced project [...]
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| October 27, 2012 4:09 AM
Marketing Technology
I’m researching everywhere to find a marketing software platform (hosted) that can act as both a project management (tasks, assignments, deadlines, etc.) and an online collaboration/content management platform. It seems like the majority of ones out their are either designed for larger marketing departments, or are just too clunky and to full of advanced project [...]
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| October 27, 2012 4:09 AM
Marketing Technology
Social Networks vs. Online Community
Is there a difference between an online community and a social network? What do you think? Is one better than the other?
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| October 29, 2012 7:25 AM
Marketing Technology
Is there a difference between an online community and a social network? What do you think? Is one better than the other?
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| October 29, 2012 7:25 AM
Marketing Technology
What does your social media staff look like?
Is your organization hiring social media marketers? Are they hiring social media teams? Maybe hiring agencies to do the social media legwork? I’d like to track some industry standards and see what our member’s experiences look like. Where is your social media staff, if any, coming from? And what kind of experience are you looking for [...]
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| October 30, 2012 7:02 AM
Marketing Technology
Is your organization hiring social media marketers? Are they hiring social media teams? Maybe hiring agencies to do the social media legwork? I’d like to track some industry standards and see what our member’s experiences look like. Where is your social media staff, if any, coming from? And what kind of experience are you looking for [...]
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| October 30, 2012 7:02 AM
Marketing Technology
Links within Adwords Ad
I have an ad that is in top position of the top sponsored ads. There are 4 links under the editable second description line (Home, Product Video, Reviews & Gallery) which have appeared that I feel are not useful to the campaign as they dilute traffic from the main landing page. Is there any way [...]
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| October 29, 2012 5:47 AM
Marketing Technology
I have an ad that is in top position of the top sponsored ads. There are 4 links under the editable second description line (Home, Product Video, Reviews & Gallery) which have appeared that I feel are not useful to the campaign as they dilute traffic from the main landing page. Is there any way [...]
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| October 29, 2012 5:47 AM
Marketing Technology
What is your writing process?
Where do you find inspiration when you’re tasked with writing a whitepaper? What’s your “process?”
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| October 25, 2012 6:45 PM
Marketing Technology
Where do you find inspiration when you’re tasked with writing a whitepaper? What’s your “process?”
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| October 25, 2012 6:45 PM
Marketing Technology
Live vs. pre-recorded virtual events
I would like to do a virtual event/trade show but I can’t decide if it should be live or pre-recorded. Does anyone have experience with live vs. pre-recorded and are there any stats that prove one to be more effective than the other.
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| October 29, 2012 5:24 AM
Marketing Technology
I would like to do a virtual event/trade show but I can’t decide if it should be live or pre-recorded. Does anyone have experience with live vs. pre-recorded and are there any stats that prove one to be more effective than the other.
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| October 29, 2012 5:24 AM
Marketing Technology
