Marketing Technology Questions


Often used marketing terms
I’ve also been hearing a lot of people around the office talk about a few terms and I’m not too sure what they’re talking about. Could you explain? Impressions Conversion Rate Lead Scoring Lead Routing Positioning Statement

Answer Question   |  October 29, 2012  8:12 AM
Marketing Technology
6,240 pts.

Marketing Acronyms
I’m new to marketing and I’m seeing a lot of acronyms that I don’t know what they stand for in marketing, but know non-marketing terms with the same letters. Below are a few of the ones I see a lot: CPM CPC CTR CPA PPC CRM SEO/SEM (is this the same thing?) Can you help clarify [...]

Answer Question   |  October 29, 2012  8:02 AM
Marketing Technology
6,240 pts.

What is performance-based marketing?
Can someone please explain to me what performance-based marketing is?

Answer Question   |  October 30, 2012  7:51 AM
Marketing Technology
6,240 pts.

Measuring the ROI of PR and advertising
How can we measure the ROI from our advertising and public relations efforts? Is there an algorithm or metric to measure the success?

Answer Question   |  October 29, 2012  7:48 AM
Marketing Technology
6,240 pts.

Managing a multi-channel structure
How can we establish multiple channels and yet manage channel conflict?

Answer Question   |  October 29, 2012  7:39 AM
Marketing Technology
6,240 pts.

Competing against lower-priced products/services
What are some new and innovative ways that you’ve competed with lower-cost/lower-price products/services?

Answer Question   |  October 27, 2012  7:15 AM
Marketing Technology
6,240 pts.

Landing pages affecting Google Ad Quality Score
How does a landing page affect my Ad Quality Score on Google Adwords?

Answer Question   |  October 29, 2012  6:59 AM
Marketing Technology
6,240 pts.

Email newsletter op-out policy
If the recipient of my email newsletter is given the choice to opt-out, will it not be marked as spam?

Answer Question   |  October 29, 2012  6:50 AM
Marketing Technology
6,240 pts.

Google PagRank
My Google Page Rank is currently a 3. If it changes to a 4 during the next update will I see a spike in rankings?

Answer Question   |  October 29, 2012  6:41 AM
Marketing Technology
6,240 pts.

Social bookmarking on Delicious, Digg, Reddit
Should I be social bookmarking my own articles on sites like Delicious, Digg and Reddit?

Answer Question   |  October 29, 2012  6:31 AM
Marketing Technology
6,240 pts.

How do I optimize for search engines
With all the different search engines, which ones should I be optimizing for, and which are searched the most often? Or do you just optimize in one way that works with all search engines?

Answer Question   |  October 29, 2012  6:27 AM
Marketing Technology
6,240 pts.

Keyword ranking
I’m trying to rank well for multiple keyword phrases, and I’m thinking about buying multiple domains for each. Is that a good idea or a bad idea?

Answer Question   |  October 29, 2012  6:24 AM
Marketing Technology
6,240 pts.

Where to find competitor’s traffic stats
Is there a way to find out how much traffic my competitors are receiving on their blog and website?

Answer Question   |  October 30, 2012  6:16 AM
Marketing Technology
6,240 pts.

Using keywords to name web images
If I name all my website’s images with keywords, as long as they are relevant of course, will this help with search engine optimization since keyword density will be increased?

Answer Question   |  October 29, 2012  5:45 AM
Marketing Technology
6,240 pts.

Top 5 email marketing tips
What are your “Top 5 Most Effective Email Marketing Tips?”

Answer Question   |  October 29, 2012  5:36 AM
Marketing Technology
6,240 pts.

More marketing with less budget
Unfortunately, with the economic climate, we lost some of our budget for 2011. Do you have any tips on how to make my dollar stretch further? The sales team wants more well-nurtured leads, I know we need more content, and the website will need a lot of updating. Any recommendations?

Answer Question   |  October 29, 2012  4:45 AM
Marketing Technology
6,240 pts.

Need feedback on the different social networks
My company is ready to jump into social media, and they’re leaving it up to me to plan. I have very little experience with social media for business and I’m not sure what the best practices are.  Do you think it’s possible to be too involved in social media? Should I get us on ALL [...]

Answer Question   |  October 29, 2012  4:36 AM
Marketing Technology
6,240 pts.

What is affiliate marketing?
Can someone explain what exactly affiliate marketing is and how it works?  Does everyone use affiliates to help market their products in B2B?

Answer Question   |  October 30, 2012  4:08 AM
Marketing Technology
6,240 pts.

Finding affiliate marketing partners
How do I go about researching and finding prospective businesses for affiliate marketing?

Answer Question   |  October 29, 2012  4:00 AM
Marketing Technology
6,240 pts.

Product demands and a limited budget
How can we reach out to customers who have a vested interest in our product, on a limited budget?

Answer Question   |  October 29, 2012  3:50 AM
Marketing Technology
6,240 pts.