Lifetime value of a customer
How do I determine the lifetime value of my customers?
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| October 29, 2012 5:48 AM
Marketing Technology
How do I determine the lifetime value of my customers?
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| October 29, 2012 5:48 AM
Marketing Technology
Training to market at events
Can you recommend some valuable courses or training’s in event marketing?
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| October 29, 2012 5:45 AM
Marketing Technology
Can you recommend some valuable courses or training’s in event marketing?
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| October 29, 2012 5:45 AM
Marketing Technology
Event Marketing ROI
Do you think conference marketing is important? Why? Do you get good return on the time, money, and effort spent?
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| October 29, 2012 5:42 AM
Marketing Technology
Do you think conference marketing is important? Why? Do you get good return on the time, money, and effort spent?
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| October 29, 2012 5:42 AM
Marketing Technology
How to choose a convention center
What is the most important criteria to examine when choosing a convention center for an event?
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| October 29, 2012 5:38 AM
Marketing Technology
What is the most important criteria to examine when choosing a convention center for an event?
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| October 29, 2012 5:38 AM
Marketing Technology
The best event marketing blogs
What are the most interesting blogs you follow regarding the conference and trade show industry?
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| October 29, 2012 5:35 AM
Marketing Technology
What are the most interesting blogs you follow regarding the conference and trade show industry?
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| October 29, 2012 5:35 AM
Marketing Technology
Marketing to businesses vs. consumers
Is it better to work in B2B or B2C marketing? What are the pros and cons of both fields?
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| October 29, 2012 5:32 AM
Marketing Technology
Is it better to work in B2B or B2C marketing? What are the pros and cons of both fields?
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| October 29, 2012 5:32 AM
Marketing Technology
Global vs. International Marketing
Are ‘global marketing’ and ‘international marketing’ considered the same thing?
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| October 29, 2012 4:53 AM
Marketing Technology
Are ‘global marketing’ and ‘international marketing’ considered the same thing?
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| October 29, 2012 4:53 AM
Marketing Technology
A4 paper/formatting best practices
In what countries and languages should we use the A4 format? Should all our content assets be in 8.5×11 as well as A4 format? If we’re getting those assets translated, then should only the translated versions being in A4 format? Or is A4 really necessary? Can we just stick with the usual 8.5×11? What are the [...]
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| October 27, 2012 4:50 AM
Marketing Technology
In what countries and languages should we use the A4 format? Should all our content assets be in 8.5×11 as well as A4 format? If we’re getting those assets translated, then should only the translated versions being in A4 format? Or is A4 really necessary? Can we just stick with the usual 8.5×11? What are the [...]
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| October 27, 2012 4:50 AM
Marketing Technology
Dangers and advantages of a global marketplace
In your opinion, what dangers and advantages are brought about by branding in a global marketplace?
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| October 27, 2012 4:43 AM
Marketing Technology
In your opinion, what dangers and advantages are brought about by branding in a global marketplace?
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| October 27, 2012 4:43 AM
Marketing Technology
USPs and Positioning Statements
How does a ‘Unique Selling Proposition’ differ from a ‘Positioning Statement?’
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| October 29, 2012 4:39 AM
Marketing Technology
How does a ‘Unique Selling Proposition’ differ from a ‘Positioning Statement?’
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| October 29, 2012 4:39 AM
Marketing Technology
Points on a scale in marketing questionnaires
I’ve been tasked with creating a marketing questionnaire, but I’ve never created one. I’ve looked at a few samples and have a good idea of how to create one but I’m curious if there are best practices on how many points a scale it should have?
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| October 29, 2012 4:34 AM
Marketing Technology
I’ve been tasked with creating a marketing questionnaire, but I’ve never created one. I’ve looked at a few samples and have a good idea of how to create one but I’m curious if there are best practices on how many points a scale it should have?
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| October 29, 2012 4:34 AM
Marketing Technology
Recommendations for resources/books on marketing
Can you recommend any books to help me better understand marketing?
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| October 29, 2012 4:16 AM
Marketing Technology
Can you recommend any books to help me better understand marketing?
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| October 29, 2012 4:16 AM
Marketing Technology
How to measure a marketing campaigns success
How do I measure my marketing success, especially considering I don’t have a large budget? Help me to figure out how to do more with less.
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| October 29, 2012 3:27 AM
Marketing Technology
How do I measure my marketing success, especially considering I don’t have a large budget? Help me to figure out how to do more with less.
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| October 29, 2012 3:27 AM
Marketing Technology
ROI of a direct mail campaign
How do you calculate the return on investment for a direct mail campaign?
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| October 29, 2012 3:23 AM
Marketing Technology
How do you calculate the return on investment for a direct mail campaign?
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| October 29, 2012 3:23 AM
Marketing Technology
Resources for marketing program ROI
Where can I find a good resource to learn about marketing return on investments? I want unbiased opinions, meaning not from vendors. But everywhere I look, they’re “sponsored” or created by a vendor. Any suggestions?
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| October 29, 2012 3:13 AM
Marketing Technology
Where can I find a good resource to learn about marketing return on investments? I want unbiased opinions, meaning not from vendors. But everywhere I look, they’re “sponsored” or created by a vendor. Any suggestions?
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| October 29, 2012 3:13 AM
Marketing Technology
Determining need for an email communications program
What is an e-mail communications program, and how do I set one up? Is that more of a customer service effort? Are you using a program like this at your organization?
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| October 27, 2012 2:56 AM
Marketing Technology
What is an e-mail communications program, and how do I set one up? Is that more of a customer service effort? Are you using a program like this at your organization?
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| October 27, 2012 2:56 AM
Marketing Technology
How to properly target the IT decision maker
Typically, who is the decision-maker in the IT department? Do you target the decision maker, or the lower-level professional who’s responsible for researching and bringing in new ideas? Do you find value in targeting both, or one vs. the other?
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| October 29, 2012 9:39 AM
Marketing Technology
Typically, who is the decision-maker in the IT department? Do you target the decision maker, or the lower-level professional who’s responsible for researching and bringing in new ideas? Do you find value in targeting both, or one vs. the other?
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| October 29, 2012 9:39 AM
Marketing Technology
Blog SEO best practices
Can you share some SEO best practices for my new blog?
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| October 27, 2012 9:34 AM
Marketing Technology
Can you share some SEO best practices for my new blog?
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| October 27, 2012 9:34 AM
Marketing Technology
Tips for marketing to the IT market
How does the IT crowd differ from other crowds? What kind of offerings do they seem to respond to? Any tips for marketing to them?
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| October 29, 2012 9:20 AM
Marketing Technology
How does the IT crowd differ from other crowds? What kind of offerings do they seem to respond to? Any tips for marketing to them?
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| October 29, 2012 9:20 AM
Marketing Technology
How to successfully exhibit at an IT event
My boss has asked me to attend some upcoming events, and I’ve never been before. If I’m at an IT event/trade show, how technical can I expect my conversations to get (as a marketing manager).
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| October 29, 2012 8:59 AM
Marketing Technology
My boss has asked me to attend some upcoming events, and I’ve never been before. If I’m at an IT event/trade show, how technical can I expect my conversations to get (as a marketing manager).
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| October 29, 2012 8:59 AM
Marketing Technology
