How to get buyers to let our brand into their world
Given the growing array of mobile technologies and tools, how can my B2B use those innovations to deliver benefits to professionals to encourage them to invite our brand into their worlds?
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| October 29, 2012 8:41 AM
Marketing Technology
Given the growing array of mobile technologies and tools, how can my B2B use those innovations to deliver benefits to professionals to encourage them to invite our brand into their worlds?
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| October 29, 2012 8:41 AM
Marketing Technology
Gaining new relationships through mobile marketing
Since mobile provides a highly personal channel for customer communications, how can your B2B use it to start new dialogues and forge new relationships with business audiences?
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| October 29, 2012 8:37 AM
Marketing Technology
Since mobile provides a highly personal channel for customer communications, how can your B2B use it to start new dialogues and forge new relationships with business audiences?
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| October 29, 2012 8:37 AM
Marketing Technology
Leveraging mobile to beat the competition
If mobile lends competitive advantage—and for many savvy B2B’s, a first-mover opportunity—how can my company leverage mobile to leap ahead of competitors through programs designed to help our audience meet their business-centric needs in meaningful ways?
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| October 29, 2012 8:34 AM
Marketing Technology
If mobile lends competitive advantage—and for many savvy B2B’s, a first-mover opportunity—how can my company leverage mobile to leap ahead of competitors through programs designed to help our audience meet their business-centric needs in meaningful ways?
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| October 29, 2012 8:34 AM
Marketing Technology
Does Mobile marketing work for B2B?
If business professionals are constantly connected to their mobile phones, why wouldn’t your marketing strategy and approaches work to connect your B2B brand to those devices and, in turn, to your business markets?
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| October 27, 2012 8:30 AM
Marketing Technology
If business professionals are constantly connected to their mobile phones, why wouldn’t your marketing strategy and approaches work to connect your B2B brand to those devices and, in turn, to your business markets?
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| October 27, 2012 8:30 AM
Marketing Technology
Demand gen vs. lead gen
What’s the difference between demand generation and lead generation?
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| October 27, 2012 8:23 AM
Marketing Technology
What’s the difference between demand generation and lead generation?
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| October 27, 2012 8:23 AM
Marketing Technology
Online User Community Strategy
We are a marketing and technology services organization for higher education. We have an online user community that has around 2000 members representing both decision makers and end users of our products and services. I have a few questions about your user community strategy: 1. Who in your organization “owns” strategy for your community? 2. [...]
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| October 29, 2012 7:38 AM
Marketing Technology
We are a marketing and technology services organization for higher education. We have an online user community that has around 2000 members representing both decision makers and end users of our products and services. I have a few questions about your user community strategy: 1. Who in your organization “owns” strategy for your community? 2. [...]
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| October 29, 2012 7:38 AM
Marketing Technology
Marketing Performance Compensation
What is your experience / ideas with a performance based compensation plan for the marketing department? Our CEO is placing the entire department (6 marketing folks, 1 administrative, 2 designers, 1 email coordinator, 1 manager and 1 director position) on a plan but would like for us to come up with the guidelines. The reality [...]
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| October 29, 2012 7:33 AM
Marketing Technology
What is your experience / ideas with a performance based compensation plan for the marketing department? Our CEO is placing the entire department (6 marketing folks, 1 administrative, 2 designers, 1 email coordinator, 1 manager and 1 director position) on a plan but would like for us to come up with the guidelines. The reality [...]
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| October 29, 2012 7:33 AM
Marketing Technology
Marketing to pre-existing clients
We have very well establish software company and want to market to our pre-existing clients only to regain their business What are some ways to grab their attention again?
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| October 29, 2012 7:30 AM
Marketing Technology
We have very well establish software company and want to market to our pre-existing clients only to regain their business What are some ways to grab their attention again?
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| October 29, 2012 7:30 AM
Marketing Technology
Customer Vs. Consumer Insight(s)
Hi fellow marketeers, Can someone please explain the exact difference (i.e. if there is any) between consumer and customer insight(s). I have a feeling the two terms are used synonymously but to me there should be a clear difference between the two. Initial desktop research has not shed any light on this. Please do not [...]
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| October 27, 2012 7:22 AM
Marketing Technology
Hi fellow marketeers, Can someone please explain the exact difference (i.e. if there is any) between consumer and customer insight(s). I have a feeling the two terms are used synonymously but to me there should be a clear difference between the two. Initial desktop research has not shed any light on this. Please do not [...]
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| October 27, 2012 7:22 AM
Marketing Technology
What Type Of 3rd Party Click Tags Work In Email?
We have a variety of e-newsletters. Some clients send us 3rd party click tags, rather than traditional images. We receive a variety of tags from different ad servers such as Doubleclick. On the e-newsletters, some tags track the click throughs and others do not. We ran some tests and found we can use a click [...]
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| October 30, 2012 7:09 AM
Marketing Technology
We have a variety of e-newsletters. Some clients send us 3rd party click tags, rather than traditional images. We receive a variety of tags from different ad servers such as Doubleclick. On the e-newsletters, some tags track the click throughs and others do not. We ran some tests and found we can use a click [...]
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| October 30, 2012 7:09 AM
Marketing Technology
Value of sending holiday customer messages
Do you see value in sending seasonal messages to your customers? Or do you think customers just get sick of all the holiday messaging?
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| October 29, 2012 6:57 AM
Marketing Technology
Do you see value in sending seasonal messages to your customers? Or do you think customers just get sick of all the holiday messaging?
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| October 29, 2012 6:57 AM
Marketing Technology
Calculating Net ROI
Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing manager. From the web [...]
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| October 27, 2012 6:48 AM
Marketing Technology
Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing manager. From the web [...]
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| October 27, 2012 6:48 AM
Marketing Technology
Difference between sales lead and opportunity
What is the difference between a sales lead and a sales opportunity? Is there a difference or is it the same thing?
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| October 27, 2012 6:43 AM
Marketing Technology
What is the difference between a sales lead and a sales opportunity? Is there a difference or is it the same thing?
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| October 27, 2012 6:43 AM
Marketing Technology
Product life cycle
What is a product life cycle? How does it work?
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| October 29, 2012 6:17 AM
Marketing Technology
What is a product life cycle? How does it work?
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| October 29, 2012 6:17 AM
Marketing Technology
Cost of virtual events
We are looking to host a virtual all-day event in August 2011. I need to include the approximate cost of a virtual event solution in our marketing budget for 2011, but don’t have the time to do my real due diligence regarding providers at this point. We are looking for something very basic. It is [...]
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| October 27, 2012 6:12 AM
Marketing Technology
We are looking to host a virtual all-day event in August 2011. I need to include the approximate cost of a virtual event solution in our marketing budget for 2011, but don’t have the time to do my real due diligence regarding providers at this point. We are looking for something very basic. It is [...]
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| October 27, 2012 6:12 AM
Marketing Technology
Tracking mentions in print media on a tight budget
Guys, Can anyone suggest a reliable service to help track mentions in print media? Unfortunately and not surprisingly, we are also on a very limited budget.
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| October 29, 2012 6:00 AM
Marketing Technology
Guys, Can anyone suggest a reliable service to help track mentions in print media? Unfortunately and not surprisingly, we are also on a very limited budget.
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| October 29, 2012 6:00 AM
Marketing Technology
Do you have in-depth competitive intelligence?
Do you know which players in which countries do what you do better (or differently) than you? Do you study and implement it in your business?
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| October 27, 2012 5:45 AM
Marketing Technology
Do you know which players in which countries do what you do better (or differently) than you? Do you study and implement it in your business?
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| October 27, 2012 5:45 AM
Marketing Technology
Do you generate sales on twitter?
Is anyone actually generating sales and/or leads from Twitter? I’m just wondering if the time spent on Twitter is actually worth it. Or are you just using Twitter to increase brand awareness and don’t care about making sales from your usage?
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| October 27, 2012 4:58 AM
Marketing Technology
Is anyone actually generating sales and/or leads from Twitter? I’m just wondering if the time spent on Twitter is actually worth it. Or are you just using Twitter to increase brand awareness and don’t care about making sales from your usage?
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| October 27, 2012 4:58 AM
Marketing Technology
Lead nurturing email campaigns
Can you share some best practices on lead nurturing and lead nurturing email campaigns?
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| October 29, 2012 4:47 AM
Marketing Technology
Can you share some best practices on lead nurturing and lead nurturing email campaigns?
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| October 29, 2012 4:47 AM
Marketing Technology
Importance of colors in branding
When building a new brand, how important do you think colors are? I’m finding lots of sites that tell what colors mean. For instance, a few websites say purple is a regal color and is a color often chosen by creative types. Do you think that matters when determining your new brand?
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| October 29, 2012 4:34 AM
Marketing Technology
When building a new brand, how important do you think colors are? I’m finding lots of sites that tell what colors mean. For instance, a few websites say purple is a regal color and is a color often chosen by creative types. Do you think that matters when determining your new brand?
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| October 29, 2012 4:34 AM
Marketing Technology
