Lead Tracking

Muliple leads, one opportunity

We frequently get multiple leads from same contact before we close a deal. In MS-CRM, we only associate one lead, one opp and currently mark subsequent leads as duplicates. Marketing wants to be able to track all leads associated with won deals. How do other organizations handle this? Was your...

Need advice on Lead Generation program

I was hired by a company as an Inside Sales Manager. My role is to "find and develop leads" for the outside sales force. We are using ZoomInfo as our Lead Generator Tool and Salesforce for Lead Tracking. I have to develop a "Lead Generation Program" for management. Can someone define this type...