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  • Integrating a Business Intelligence application with a CMR application

    Hypothesis: integrating a Business Intelligence application with a CMR application enhances the latter capability because of the formers higher level of data analysis and exploration capability. 1. Do you agree?2. Any specific examples of how a BI app actually enhances a CMR application?3. Would...

    rkelner10 pointsBadges:
  • Vertical industry Sales and/or Marketing issues that CMR can address?

    Greetings: I am aware of the generic sales issues that CMR can help address: customer loyalty, sales forecasts, customer mix, promotions and advertising issues.  But looking for publicly available writings, comments or opinions that list (3 to 5) Sales and/or Marketing issues (challenges) that...

    rkelner10 pointsBadges:
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