Is anyone else's social media usage forcing marketing to act like customer service or tech support? We spend hours talking to customers on Twitter who have a problem with the product or the price. Does that mean we're not using it right? Should we just ignore that stuff? Should we hire someone to traffic that stuff to tech support and customer service? All opinions/thoughts welcome!
December 20, 2010 6:32 AM
October 29, 2012 11:54 AM