Should we respond to positive/negative feedback in forums?

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As always happens, we're finding lots of feedback in random forums about our products. Some of it is good, some of it is bad. We want to amplify the positive feedback but what do you think is the best way to react to the negative?

Should we not respond at all? Try to get it deleted? Say a lot of positive stuff to try to drown the negative out? Respond and try to "make things right?" There's no right answer here, just curious to see what responses come back.

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