I think a better SAP career is built by balancing what is marketable with what ties best into ur overall skills. The more u can make ur overall background relevant in an SAP context, the more successful u will be. SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues:
1. Generating new growth
2. Attaining operational excellence
and Enhancing competitive agility.
According to current scenario, SAP CRM has notched up to second position. SAP is trying hard to provide a world-class CRM Solution. Therefore, SAP CRM is going to be there for years to come. <b>The general trend is that SAP is trying to bring S of SD into CRM. In fact, it already did that with SAP CRM Release 3.0. </b>
Full cycle order fulfillment is supported in CRM.
SAP’s CRM solution includes several modules that support key functional areas including:
1. SAP CRM Sales
2. SAP CRM Marketing
3. SAP CRM Service
4. SAP CRM Interaction Center
5. SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
Hope this will help u !