I think a better SAP career is built by balancing what is marketable with what ties best into ur overall skills. The more u can make ur overall background relevant in an SAP context, the more successful u will be. SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues: 1. Generating new growth 2. Attaining operational excellence and Enhancing competitive agility. According to current scenario, SAP CRM has notched up to second position. SAP is trying hard to provide a world-class CRM Solution. Therefore, SAP CRM is going to be there for years to come. <b>The general trend is that SAP is trying to bring S of SD into CRM. In fact, it already did that with SAP CRM Release 3.0. </b> Full cycle order fulfillment is supported in CRM. SAP's CRM solution includes several modules that support key functional areas including: 1. SAP CRM Sales 2. SAP CRM Marketing 3. SAP CRM Service 4. SAP CRM Interaction Center 5. SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service) Hope this will help u !

I think a better SAP career is built by balancing what is marketable with what ties best into ur overall skills. The more u can make ur overall background relevant in an SAP context, the more successful u will be. SAP CRM solutions help integrate sales, service and marketing through business processes and enterprise applications. These solutions help organizations manage three important customer-focused issues: 1. Generating new growth 2. Attaining operational excellence and Enhancing competitive agility. According to current scenario, SAP CRM has notched up to second position. SAP is trying hard to provide a world-class CRM Solution. Therefore, SAP CRM is going to be there for years to come. <b>The general trend is that SAP is trying to bring S of SD into CRM. In fact, it already did that with SAP CRM Release 3.0. </b> Full cycle order fulfillment is supported in CRM. SAP's CRM solution includes several modules that support key functional areas including: 1. SAP CRM Sales 2. SAP CRM Marketing 3. SAP CRM Service 4. SAP CRM Interaction Center 5. SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service) Hope this will help u !