It can do by convert the said exe file into .msi file. After converting u have to test the msi file will work properly. To convert it, please visit here: www.msi-to-exe.com/how-to-convert-exe-to-msi-files.html
After conversion and proper test, try out the followings….
1. Start > Programs > Administrative Tools > Active Directory Users and Computers
2. Console tree > Right-click Domain > Properties
3. Click Group Policy Object > Edit
4. Computer Configuration > and Expand Software Settings
5. Right-click Software installation > New > Package
6. Now type as \\<source>\<sharename>\<file.msi> and click Open
7. Click Assigned and confirm OK
8. Close Group Policy & click OK. Now quit from all
9. Again do steps 1 to 4
10. User Configuration > Expand Software Settings
and do steps 5 and 6
11. Click Open > Published > OK
Now do the no 8
Remember, before do that, it is necessary to create a group policy object, which name is used in Group Policy Object.
CAUTION: Before doing that, it is good practice to take registry backup including important data also.
Hope it helps u !