Promoting a website offline

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Marketing Technology
What are some popular offline methods for promoting a website?

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Yes you can promoting a website offline and Press release is the best option..

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  • Brijesh
    Hi,
    10 ways to promoting your business offline.
    1. Business Cards: Put your website URL and domain email address on your business cards. You may even be able to show a thumbnail screenshot of your website on the back side of the card (but make sure it looks OK at that reduced size before you print).
    2. Other Printed Items: If you use letterhead or have brochures or other printed items related to your business, make sure your website address is displayed on them prominently and have a plan to distribute these items to promote your website
    3. T-Shirts: This could be in the swag/giveaways category, but I’m breaking it out because this is one promotion you can do yourself by personally wearing your customized T-shirts (or other shirts, sweatshirts and jackets). It can be especially effective if you are wearing your shirt around likely customers
    4. Event Sponsorship:  Sponsor a local sporting event, school, festival, etc. Make sure you pick one that allows you to promote your website (maybe in an event program or by distributing your giveaways)
    5. Conferences & Conventions: Get out there and go to events like conferences that are relevant to your business. Be social, network, and have plenty of business cards and swag handy to give out to the people you meet.
    6. Vehicles: If you have a company car or truck with a logo and or phone number, you can promote your website address there too. Even if you don’t have a company vehicle, there are custom car decals, bumper stickers, and magnets that are easy to apply to your personal car. Or make a really big splash with a full car wrap.
    7. Press Releases: You may need to hire a writer or PR service for this (and you may not get it picked up), but if you’re doing something new or exciting with your business, see if you can get the offline media to pick it up (if they do, you’ll get online promotion too). If you are writing a blog on your website, you may be able to repurpose a blog post for this.
    8. Local Newspapers & Magazines: See if you can get an article or opinion piece in a local publication. Make sure they print your name and website address with the article (a link to your website from the online version of the paper or magazine would be great for SEO too). Again, you may be able to repurpose a blog post for this.
    9. Door Hangers: Print up door hangers and have them distributed in neighborhoods with your target customers (this is easiest and most cost-effective if your website caters to a local audience).
    10. Paid Advertising: You’d have to think about the ROI for this since it may be one of the costliest ideas, but some local radio or newspaper advertising may be cheap enough to make it work for you.
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