Preparing your company for mobile marketing

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Marketing Technology
I'm curious as to what percentage of the industry has fully integrated mobile marketing? Is your content viewable on smart phones and iPads? Do you have apps for your clients/customers? I'm particularly interested in the apps portion of the question--what kind of apps have you created and who created it?

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Mobile devices have become the unanimous driver of omni-channel
e-commerce traffic and conversions. As of the first quarter of 2015,
mobile devices accounted for 29% of e-commerce transactions in the US
while accounting for 34% of global transactions, projected to
increase to 33% in the US and 40% globally. With mobiles accounting
for more than 53% of transaction in the US, it becomes increasingly
essential for B2B and B2C marketers to streamline their service
offerings. However, there are certain challenges that a traditional
retailer can face while going digital with their existing services
like finding the proper channel to connect to consumers,
personalizing the buying experiences and utilizing mobile to the
fullest extent. We list a few steps to creating strategies that would
empower traditional as well as non-traditional businesses to win in
this age of digital engagement.

A mobile app company can effectively monitor and upgrade
the digital experiences offered by your business, offering insights
on enhancing the consumer engagement quotient of your business.

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  • JustinWilson07
    Now is the time to target mobile users as videos will play a crucial role in getting most of the views. So maybe shift your focus towards video ads.
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