Every time you make a presentation, you’re trying to sell your point of view. And to sell anything, you need to connect emotionally to your audience.
Reading your slides or ticking off bullet points won’t help you create an emotional connection with your audience. Neither will charts and graphs.
So how SHOULD you use PowerPoint? <a href=”http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html”>Seth Godin</a> has come up with five rules everyone should follow. I’m paraphrasing them here so you should go read his eBook and read what he has to say. He’s the only guy I’ve come across that addresses the real issue of why so many PowerPoint presentations are deadly.
1. No more than six words on a slide. EVER. No exceptions.
2. No clip art. Use professional stock photo images.
3. No dissolves, spins or other transitions.
4. Sound can be used in a presentation, but never use the sound effects that are built in to the program.
5. Don’t hand out print-outs of your slides. They don’t work without you there.
6. DO provide a handout so audience members can take notes.
The handouts should complement your presentation, not repeat it. Handouts are a good place to include
your charts and graphs.
<a href=”http://itknowledgeexchange.techtarget.com/business-presentation/”>Willian Peterson is blogging about presentations</a> — he’s got some concrete how-to’s and more in-depth advice.