Points on a scale in marketing questionnaires
I've been tasked with creating a marketing questionnaire, but I've never created one. I've looked at a few samples and have a good idea of how to create one but I'm curious if there are best practices on how many points a scale it should have?
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December 22, 2010 4:34 AM
UPDATED:
October 29, 2012 10:05 AM
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