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I have two questions about this - 1) Is it right to encourage customer reviews on your site or does it devalue them as they are being posted for a reason other than "this is my honest opinion" ?2) Has anyone ran a campaign where reviews where on an incentive scheme and was it a success? Any advice?
I know it's cheaper to maintain customers than to get new ones, I could use some ideas on how we keep our customers loyal for longer?
Is it effective to include customers in the decision to update our website?
How can we reduce the cost of customer acquisition?
We are finding it very hard to get content "seen" by our own paying subscribers, as we tend to only use email for delivery...and beyond spam filters and inbox filters being a constant issue, there is also the issue of email overwhelm, keeping subject lines spicy, etc etc etc. We've tried everything...
How do you create a smartphone app and can anyone create one?
I have two websites that mirror each other in content but utilize different keywords and meta tags. Will this help my chances for ranking or hurt them?
I know that back links are important for you to rank higher in search engines, but does it count to have links from your own pages to other pages? For example, I have my company homepage and I have a products page for my software. If I have a link on my product page back to my company homepage,...
We do have a company page on Wikipedia, but would like to improve what we have. Would like to have some pointers on what to add on a company page on Wikipedia.com, and also pointers on how to be sure what you add gets accepted and not thrown out by the editors.
We are looking to host a virtual all-day event in August 2011. I need to include the approximate cost of a virtual event solution in our marketing budget for 2011, but don't have the time to do my real due diligence regarding providers at this point. We are looking for something very basic. It is...
I just found out my sales team has been sending out email on their own - without complying to CAN-SPAM. I'd like to create a corporate email policy document that I can send to the company as well as have on hand should an ISP question our email practices. Anyone know where I can find a free...
Does every company need to brand itself and its products? What things should marketers consider when branding the company vs. branding the products.
What's included in a company's brand, besides the logo? Is a brand book worth the time and effort put into it?
If a prospect says "No", do you waste any more time trying to convince/persuade otherwise and what kind of opt-out process do they go through after they've said no?
Does anyone have creative ideas for how to convert Facebook fans into customers?
Have you done a give-away/contest recently with a particular prize that seemed to draw a lot of attention? (i.e., Ipad, Xbox, etc) If you did a contest recently, tell us about your success metrics and what prizes you offered as best practice.
Is anyone using a content curation tool? If so, what and how?
Do you follow any particular guidelines when creating your whitepapers, data sheets, and case studies? Do you stick to a certain word count? Particular number of pictures/diagrams? Color vs. black and white? What are some of your content creation best practices?
How do you connect social media and content marketing?
Has anyone had success in getting a member of their management team a speaking spot at a conference? My boss has asked me to submit a proposal but I've never written one and could use some help. Do you have any tips or best practices you can share?