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Can I used a copyrighted phrase in a blog post? If so, do I need to cite it? What format do I use?
Is your enterprise marketing data centralized? If yes, which tools are you using?
Do you currently have a centralized marketing database that provides one source for marketing, sales, and service?
I'm new to marketing, just graduated from college with a marketing degree. While I'm job searching, I'm also trying to learn about what's hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!
Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing...
When mailing to a large list (50K+), is it better to mail HTML or plain text emails?
What is the best way to get readers for your blog?
Do you collect multi-channel information to build customer profiles? Do you supplement individual leads data with information from two or more marketing channels: email campaigns received, click-through history, website visits, landing page form captures, survey questions, direct mail, etc?
What is a marketing matrix and what information should be included? Do you have any examples of a good matrix you can share? Should they be interactive?
Just out of curiosity, which budget is bigger for your company: email marketing or social media marketing? Are you spending more time on email campaigns or social media execution?
Does anyone have examples of tech marketing success on Facebook?
If blogs get people to my website, what gets people to my blog?
We currently have a parent company in place. the parent company has a well known reputation in its respective market. It has 2 subsidiaries. It also have a division, which has grown to become a company in its own right and will become a subsidiary now as well. Everyone agrees on this point. The...
Can someone explain what a brand extension is?
Can you share some SEO best practices for my new blog?
How much does the blog platform you use affect your SEO efforts?
Which do you think is the better marketing tool, the newsletter or the blog?
Is it better to have a single thought leader per blog or multiple? Should just my CEO blog or should my CEO, CMO, IT Director and VP of Product Management?
I'm trying to convince my boss that the CEO needs a blog. My arguments have fallen on deaf ears so I was hoping you could help me with some more arguments and/or stats on why blogs are important in B2B. Do you have any tips or best practices you could share?
Bing recently launched a new social search feature in their search functionality and I'm wondering if anyone thinks this will affect their marketing in a positive or negative way? Any creative ideas on how to use this new feature and does this mean my B2B needs to have a Facebook page?