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If you send your email as multipart/alternative and have a text version with wording that differs significantly from the text used in the HTML version, what are the likely deliverability consequences?
How often would you say is too often to send email campaigns to the same list? I don't want our customers to feel spammed, so I want to be sure we're not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing promotion...
With the end of the year upon us, I'm curious of how many of us reached their goals. Were you able to meet your lead gen goals? Did you stay under budget? Did you exceed your goals? I'm curious to see if the economy is still affecting most companies, some companies, no companies.
Google has recently introduced Google + business pages and is engaged on an aggressive roll-out of related features and functionality that will likely impact how their organic search rankings are derived. http://www.google.com/+/business/
Josh Bernoff, author of Groundswell, spoke at the recent Business Marketing Association Conference, and he said we should all think of customers as a marketing channel? That means we should see our customers as potential advocates of our firms, people who can influence the decisions of our...
Do you know which players in which countries do what you do better (or differently) than you? Do you study and implement it in your business?
Is anyone actually generating sales and/or leads from Twitter? I'm just wondering if the time spent on Twitter is actually worth it. Or are you just using Twitter to increase brand awareness and don't care about making sales from your usage?
Do you brand your services/products separately from your corporate brand? (example: iPad vs. Apple)
In your opinion, do telemarketing and cold calling still work?
Many IT white papers contain "for more information" hyperlinks and email addresses at the end of the document. The assumption is that a percentage of interested readers will click through to learn more, visit a landing page, subscribe to an email newsletter etc. 1) If you are a technology user (and...
I recently stumbled upon these QR coded business cards and I was wondering if anyone else had used them and (dis)liked them? I'm considering ordering some but wanted to get some opinions first.
I'm looking for some opinions on customer behavior in relation to page scrolling, for both home page and product pages. Stats show the longer the homepage the lower the click through but is this true of all sites? Does it / could it make a difference on the product page, or does it even matter?
Does anyone have experience with incorporating UGC (user generated content - like feedback tabs) on their corporate website? How does UGC affect SEO?
Does the sales manager keep a customer comment file?
If business professionals are constantly connected to their mobile phones, why wouldn't your marketing strategy and approaches work to connect your B2B brand to those devices and, in turn, to your business markets?
It's obvious that everyone's integrating Facebook into their marketing mix, but does it really work for B2B? What do you think? Have you seen any strictly B2B success stories on Facebook?
Does anyone have any experience with A/B testing on discounts vs. no discount on products meant for B2B?
Is it true that CSS (table-less) sites rank higher than sites with tables?
What methods has the director of operations developed for collecting, measuring, monitoring and analyzing customer satisfaction data?