Corporate branding
What’s included in a company’s brand, besides the logo? Is a brand book worth the time and effort put into it?
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| October 27, 2012 7:13 AM
Marketing Technology
What’s included in a company’s brand, besides the logo? Is a brand book worth the time and effort put into it?
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| October 27, 2012 7:13 AM
Marketing Technology
The importance of branding
How important would you say branding is to your marketing mix? What is involved in your brand strategy?
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| October 29, 2012 7:02 AM
Marketing Technology
How important would you say branding is to your marketing mix? What is involved in your brand strategy?
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| October 29, 2012 7:02 AM
Marketing Technology
What is more effective: Email vs. Direct Mail?
I’ve heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I’m wondering it’s it’s worth it to try direct mail or if I should just continue with email campaigns?
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| October 30, 2012 6:44 AM
Marketing Technology
I’ve heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I’m wondering it’s it’s worth it to try direct mail or if I should just continue with email campaigns?
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| October 30, 2012 6:44 AM
Marketing Technology
Conference Speakers Proposal – Call For Papers
Has anyone had success in getting a member of their management team a speaking spot at a conference? My boss has asked me to submit a proposal but I’ve never written one and could use some help. Do you have any tips or best practices you can share?
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| October 27, 2012 6:40 AM
Marketing Technology
Has anyone had success in getting a member of their management team a speaking spot at a conference? My boss has asked me to submit a proposal but I’ve never written one and could use some help. Do you have any tips or best practices you can share?
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| October 27, 2012 6:40 AM
Marketing Technology
ABAP page protection for multiple linetypes in a table of a smartform
there is a line type of x1 in a table node with 2 cells in it of a smartform. and i am assigning the same line type to display two text and two correspondig barcodes under the texts. my requirement is to protect the texts and the barcodes together when there is no sufficient space [...]
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| November 10, 2010 6:39 AM
ABAP, ABAP queries, ABAP-program
there is a line type of x1 in a table node with 2 cells in it of a smartform. and i am assigning the same line type to display two text and two correspondig barcodes under the texts. my requirement is to protect the texts and the barcodes together when there is no sufficient space [...]
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| November 10, 2010 6:39 AM
ABAP, ABAP queries, ABAP-program
Blogging Best Practices
I’m trying to convince my boss that the CEO needs a blog. My arguments have fallen on deaf ears so I was hoping you could help me with some more arguments and/or stats on why blogs are important in B2B. Do you have any tips or best practices you could share?
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| October 27, 2012 6:36 AM
Marketing Technology
I’m trying to convince my boss that the CEO needs a blog. My arguments have fallen on deaf ears so I was hoping you could help me with some more arguments and/or stats on why blogs are important in B2B. Do you have any tips or best practices you could share?
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| October 27, 2012 6:36 AM
Marketing Technology
What is direct mail?
What is direct mail/direct marketing? And is it useful in the IT space?
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| October 30, 2012 6:32 AM
Marketing Technology
What is direct mail/direct marketing? And is it useful in the IT space?
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| October 30, 2012 6:32 AM
Marketing Technology
Recommendations on give-aways for the IT crowd
I’m going to be ordering some freebies that we can give away at events and to thank customers for participating in case studies, etc. What have you purchased that went over really well with the IT crowd, besides t-shirts and pens?
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| October 29, 2012 6:30 AM
Marketing Technology
I’m going to be ordering some freebies that we can give away at events and to thank customers for participating in case studies, etc. What have you purchased that went over really well with the IT crowd, besides t-shirts and pens?
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| October 29, 2012 6:30 AM
Marketing Technology
Question about SQL Server managament database upload
how to upload sqlserver management studio database on online
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| November 10, 2010 6:29 AM
.NET, .NET Framework 2.0, C# .NET, SQL Database, SQL Server, SQL Server Management
how to upload sqlserver management studio database on online
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| November 10, 2010 6:29 AM
.NET, .NET Framework 2.0, C# .NET, SQL Database, SQL Server, SQL Server Management
How to find particular database in SQL stored procedures other than manually?
Hi all, i have a Stored Procedure, i need to find the database in which the particular SP is available, i dont want to go through all the SP’s……….. Is there any way to find the database using server name, i need the query for this.. Please help me
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| November 11, 2010 6:28 AM
SQL Database, SQL Server, SQL Server stored procedures, Stored Procedures
Hi all, i have a Stored Procedure, i need to find the database in which the particular SP is available, i dont want to go through all the SP’s……….. Is there any way to find the database using server name, i need the query for this.. Please help me
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| November 11, 2010 6:28 AM
SQL Database, SQL Server, SQL Server stored procedures, Stored Procedures
Social Media Reporting Applications (Radian6, Meltwater Buzz)
Are social media tools like Radian6 or Meltwater Buzz worth the money? Would it just be cheaper to hire a low-level marketing coordinator to track and report social media buzz?
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| October 29, 2012 6:19 AM
Marketing Technology
Are social media tools like Radian6 or Meltwater Buzz worth the money? Would it just be cheaper to hire a low-level marketing coordinator to track and report social media buzz?
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| October 29, 2012 6:19 AM
Marketing Technology
Search Engine Optimization (SEO) tips
SEO seems like a very complex idea–what’s involved in SEO? Does SEO only relate to Google or is it all search engines?
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| October 29, 2012 6:15 AM
Marketing Technology
SEO seems like a very complex idea–what’s involved in SEO? Does SEO only relate to Google or is it all search engines?
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| October 29, 2012 6:15 AM
Marketing Technology
Google Analytics
My company is getting very serious about measuring online results in 2011. I’ve never used Google Analytics before but I know that’s probably one of, if not the best tools. What do I need in order to sign up for and start measuring results. What are the 3 most important things to measure?
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| October 29, 2012 6:10 AM
Marketing Technology
My company is getting very serious about measuring online results in 2011. I’ve never used Google Analytics before but I know that’s probably one of, if not the best tools. What do I need in order to sign up for and start measuring results. What are the 3 most important things to measure?
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| October 29, 2012 6:10 AM
Marketing Technology
Email subject line tips
I’ve read that email subject lines shouldn’t be longer than 7 words, but should I follow a character limit? And what about adding punctuation? I also know that you shouldn’t use “Free” and “Buy Now” and other similar phrases in your subject lines — is there a trustworthy guide of terms/phrases that, if used in [...]
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| October 29, 2012 6:06 AM
Marketing Technology
I’ve read that email subject lines shouldn’t be longer than 7 words, but should I follow a character limit? And what about adding punctuation? I also know that you shouldn’t use “Free” and “Buy Now” and other similar phrases in your subject lines — is there a trustworthy guide of terms/phrases that, if used in [...]
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| October 29, 2012 6:06 AM
Marketing Technology
Marketing message opt-in/opt-out best practices
Is it better to allow subscribers to automatically “Opt-in” or “Opt-out” of our marketing messages? Are there any laws on opt-in/opt-out?
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| October 29, 2012 5:57 AM
Marketing Technology
Is it better to allow subscribers to automatically “Opt-in” or “Opt-out” of our marketing messages? Are there any laws on opt-in/opt-out?
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| October 29, 2012 5:57 AM
Marketing Technology
Email campaign frequency
How often would you say is too often to send email campaigns to the same list? I don’t want our customers to feel spammed, so I want to be sure we’re not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing [...]
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| October 27, 2012 5:53 AM
Marketing Technology
How often would you say is too often to send email campaigns to the same list? I don’t want our customers to feel spammed, so I want to be sure we’re not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing [...]
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| October 27, 2012 5:53 AM
Marketing Technology
Difference between whitepaper and datasheet?
What is the difference between a whitepaper and a datasheet? Can a datasheet be more than 1 page?
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| October 27, 2012 5:48 AM
Marketing Technology
What is the difference between a whitepaper and a datasheet? Can a datasheet be more than 1 page?
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| October 27, 2012 5:48 AM
Marketing Technology
Technology Conference Recommendations for 2011
I work at a software company where our main audience is IT directors and managers as well as the C suite. We have money in the budget to attend some trade shows but I want to get the most bang for our buck. Can you recommend some high quality conferences/trade shows that we should have [...]
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| October 29, 2012 5:42 AM
Marketing Technology
I work at a software company where our main audience is IT directors and managers as well as the C suite. We have money in the budget to attend some trade shows but I want to get the most bang for our buck. Can you recommend some high quality conferences/trade shows that we should have [...]
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| October 29, 2012 5:42 AM
Marketing Technology
Can you recommend some good marketing training resources for a newbie?
I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!
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| October 27, 2012 5:28 AM
Marketing Technology
I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!
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| October 27, 2012 5:28 AM
Marketing Technology
Social Media use in B2B Companies
Everywhere I turn, speakers are talking about using social media to promote brands. TJ Maxx is promoting their Facebook fan page on their commercials instead of their website. There are like buttons next to the jeans I want to buy at Levi.com. I get it–social media is important. However, since social media is a very consumer-oriented tool [...]
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| October 29, 2012 4:43 AM
Marketing Technology
Everywhere I turn, speakers are talking about using social media to promote brands. TJ Maxx is promoting their Facebook fan page on their commercials instead of their website. There are like buttons next to the jeans I want to buy at Levi.com. I get it–social media is important. However, since social media is a very consumer-oriented tool [...]
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| October 29, 2012 4:43 AM
Marketing Technology
