What’s included in a company’s brand, besides the logo? Is a brand book worth the time and effort put into it?
Answer Question | October 27, 2012 7:13 AM
How important would you say branding is to your marketing mix? What is involved in your brand strategy?
Answer Question | October 29, 2012 7:02 AM
I’ve heard of direct mail being great for demand generation but that it can get expensive. I work at a B2B company in the IT space and I’m wondering it’s it’s worth it to try direct mail or if I should just continue with email campaigns?
Answer Question | October 30, 2012 6:44 AM
Has anyone had success in getting a member of their management team a speaking spot at a conference? My boss has asked me to submit a proposal but I’ve never written one and could use some help. Do you have any tips or best practices you can share?
Answer Question | October 27, 2012 6:40 AM
there is a line type of x1 in a table node with 2 cells in it of a smartform. and i am assigning the same line type to display two text and two correspondig barcodes under the texts. my requirement is to protect the texts and the barcodes together when there is no sufficient space [...]
Answer Question | November 10, 2010 6:39 AM
ABAP, ABAP queries, ABAP-program
I’m trying to convince my boss that the CEO needs a blog. My arguments have fallen on deaf ears so I was hoping you could help me with some more arguments and/or stats on why blogs are important in B2B. Do you have any tips or best practices you could share?
Answer Question | October 27, 2012 6:36 AM
What is direct mail/direct marketing? And is it useful in the IT space?
Answer Question | October 30, 2012 6:32 AM
I’m going to be ordering some freebies that we can give away at events and to thank customers for participating in case studies, etc. What have you purchased that went over really well with the IT crowd, besides t-shirts and pens?
Answer Question | October 29, 2012 6:30 AM
how to upload sqlserver management studio database on online
Answer Question | November 10, 2010 6:29 AM
.NET, .NET Framework 2.0, C# .NET, SQL Database, SQL Server, SQL Server Management
Hi all, i have a Stored Procedure, i need to find the database in which the particular SP is available, i dont want to go through all the SP’s……….. Is there any way to find the database using server name, i need the query for this.. Please help me
Answer Question | November 11, 2010 6:28 AM
SQL Database, SQL Server, SQL Server stored procedures, Stored Procedures
Are social media tools like Radian6 or Meltwater Buzz worth the money? Would it just be cheaper to hire a low-level marketing coordinator to track and report social media buzz?
Answer Question | October 29, 2012 6:19 AM
SEO seems like a very complex idea–what’s involved in SEO? Does SEO only relate to Google or is it all search engines?
Answer Question | October 29, 2012 6:15 AM
My company is getting very serious about measuring online results in 2011. I’ve never used Google Analytics before but I know that’s probably one of, if not the best tools. What do I need in order to sign up for and start measuring results. What are the 3 most important things to measure?
Answer Question | October 29, 2012 6:10 AM
I’ve read that email subject lines shouldn’t be longer than 7 words, but should I follow a character limit? And what about adding punctuation? I also know that you shouldn’t use “Free” and “Buy Now” and other similar phrases in your subject lines — is there a trustworthy guide of terms/phrases that, if used in [...]
Answer Question | October 29, 2012 6:06 AM
Is it better to allow subscribers to automatically “Opt-in” or “Opt-out” of our marketing messages? Are there any laws on opt-in/opt-out?
Answer Question | October 29, 2012 5:57 AM
How often would you say is too often to send email campaigns to the same list? I don’t want our customers to feel spammed, so I want to be sure we’re not sending them too many communications. Once a month? Twice a week? What about if we send them our weekly newsletter and one marketing [...]
Answer Question | October 27, 2012 5:53 AM
What is the difference between a whitepaper and a datasheet? Can a datasheet be more than 1 page?
Answer Question | October 27, 2012 5:48 AM
I work at a software company where our main audience is IT directors and managers as well as the C suite. We have money in the budget to attend some trade shows but I want to get the most bang for our buck. Can you recommend some high quality conferences/trade shows that we should have [...]
Answer Question | October 29, 2012 5:42 AM
I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!
Answer Question | October 27, 2012 5:28 AM
Everywhere I turn, speakers are talking about using social media to promote brands. TJ Maxx is promoting their Facebook fan page on their commercials instead of their website. There are like buttons next to the jeans I want to buy at Levi.com. I get it–social media is important. However, since social media is a very consumer-oriented tool [...]
Answer Question | October 29, 2012 4:43 AM