Questions & Answers

  • Marketing to businesses vs. consumers

    Is it better to work in B2B or B2C marketing? What are the pros and cons of both fields?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing spend for B2B company

    Seeking benchmark data and/or industry averages, for marketing spend of B2B companies as a percentage of revenue. For example, what percentage of revenues would an average B2B company which sells both products and services spend on marketing? Do these percentages include salaries.

    TechnologyMarketers6,240 pointsBadges:
  • Marketing Performance Compensation

    What is your experience / ideas with a performance based compensation plan for the marketing department? Our CEO is placing the entire department (6 marketing folks, 1 administrative, 2 designers, 1 email coordinator, 1 manager and 1 director position) on a plan but would like for us to come up...

    TechnologyMarketers6,240 pointsBadges:
  • Marketing mistakes and how to avoid them

    What do you think is the biggest mistake your company makes/has made in it's marketing (email frequency, no current content).

    TechnologyMarketers6,240 pointsBadges:
  • Marketing message opt-in/opt-out best practices

    Is it better to allow subscribers to automatically "Opt-in" or "Opt-out" of our marketing messages? Are there any laws on opt-in/opt-out?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing content best practices

    How do you know when your marketing content needs updating? Do you wait from management to tell you? Do you have a timeline for how long you keep collateral alive? Do you make it evergreen so you can use it for longer? Can you share some of your marketing content best practices

    TechnologyMarketers6,240 pointsBadges:
  • Marketing by video in the social media era…

    What are your thoughts on the role of video marketing in today's social media marketing age? Do you think video marketing works? Is it on the rise or is it becoming a thing of the past? What experiences have you had with video marketing that have worked? What are the pros and cons?

    TechnologyMarketers6,240 pointsBadges:
  • Marketing Acronyms

    I'm new to marketing and I'm seeing a lot of acronyms that I don't know what they stand for in marketing, but know non-marketing terms with the same letters. Below are a few of the ones I see a lot: CPM CPC CTR CPA PPC CRM SEO/SEM (is this the same thing?) Can you help clarify what the acronym...

    TechnologyMarketers6,240 pointsBadges:
  • Marketing

    How can you spot and choose the right market segments?

    TechnologyMarketers6,240 pointsBadges:
  • Managing a multi-channel structure

    How can we establish multiple channels and yet manage channel conflict?

    TechnologyMarketers6,240 pointsBadges:
  • Management bios on corporate websites

    I'm noticing a trend of companies including management bios on their company websites. Some companies offer up just the main info (name, job title and responsibilities). Meanwhile there are other companies that include baby pictures of the management team and information about their wives/husbands...

    TechnologyMarketers6,240 pointsBadges:
  • Making the switch to email marketing

    Should I make the switch to e-mail marketing? I'm hearing rumblings that social media is a better way to spend my time. How do I prevent my e-mail messages from being perceived as "junk e-mail"?

    TechnologyMarketers6,240 pointsBadges:
  • Making money with affiliate marketing

    Do I need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?

    TechnologyMarketers6,240 pointsBadges:
  • Looking for website best practice tips

    I'm looking for some opinions on the customer behavior in relation to page scrolling, for both home page and product page. Stats show the longer the homepage the lower the click through but is this true of all site? Does it / could it make a difference on the product page, or does it even matter?

    TechnologyMarketers6,240 pointsBadges:
  • Looking for tips to become a freelancer

    I would like to start doing some freelance marketing and design work, but I've never done it before and I have no idea where to begin. I'm thinking I'll offer up my services on LinkedIn but I'm wondering what kind of legal documentation do I need? And do I have to claim this work on my taxes? Is...

    TechnologyMarketers6,240 pointsBadges:
  • Looking for a good social media monitoring platform

    Can anyone recommend a good social media monitoring platform? There seems to be a lot out there like Radian 6 and curious to see what others are using.

    TechnologyMarketers6,240 pointsBadges:
  • Live vs. pre-recorded virtual events

    I would like to do a virtual event/trade show but I can't decide if it should be live or pre-recorded. Does anyone have experience with live vs. pre-recorded and are there any stats that prove one to be more effective than the other.

    TechnologyMarketers6,240 pointsBadges:
  • Link to our website in online directories

    Can someone explain to me what online directories are? I always see emails about getting links to your website in a directory...is there any value in doing that?

    TechnologyMarketers6,240 pointsBadges:
  • Links within Adwords Ad

    I have an ad that is in top position of the top sponsored ads. There are 4 links under the editable second description line (Home, Product Video, Reviews & Gallery) which have appeared that I feel are not useful to the campaign as they dilute traffic from the main landing page. Is there any way...

    TechnologyMarketers6,240 pointsBadges:
  • Links and spiders

    Does the spider program run through all links on a Web page?

    TechnologyMarketers6,240 pointsBadges:

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