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I had a chat with a friend, and fellow marketer, the other day and she was thinking about going back to school to get her Masters Degree in marketing--what are your thoughts on a move like that? Do you think a Masters is necessary? In marketing, is education or experience more important? Will you...
AS/400 has a performance issue after OS upgrade from V5R4 to V7R1? Any specific requirement? Performance tunning/Monitoring option ?
Are 'global marketing' and 'international marketing' considered the same thing?
I am trying to find a way to enhance my SEO and social media efforts. It looks like we've done all we can from an 'on-page' and 'directory' perspective. What I'm working on now is creating more blog posts and articles for my site. I am creating short helpful video tips, etc. Trying to boost up...
How do you get more traffic to your website without spending too much money?
Do you use social media for lead generation? If so, what have you seen to be most effective methods/venues for generating quality leads? Do you or your sales team manage these leads any differently than leads generated through traditional channels?
I've been tasked with gathering some customer testimonials to include on my company website. My initial thought is that the most effective way to get testimonials is through social media. Does anyone have any experience collecting testimonials? If so, what have you found to be the most effective...
Should B2B tech case studies (also known as customer success stories) be hidden behind a reg form OR set free for anyone to access, read and download?
Since mobile provides a highly personal channel for customer communications, how can your B2B use it to start new dialogues and forge new relationships with business audiences?
Do you have any suggestions as far as where I can get more content for my blog?
Is it better to use forms in front of marketing content or to have the user create an account that they have to login to in order to download content? From a user's perspective, it seems like it would be better to have an account to save time. Does anyone have any experience with forms vs user...
We have a pretty good-sized budget. In your experience, have you gained a lot of value out of sponsoring events like RSA or Infosec?
How do I go about researching and finding prospective businesses for affiliate marketing?
When writing whitepapers and datasheets, should the content be feature-focused or benefit-focused? And can you provide some examples of each?
Can you explain "link popularity" and how it helps?
Do you think conference marketing is important? Why? Do you get good return on the time, money, and effort spent?
What's the best way to engage social media for an event? Have you used this method for marketing an event? What are some lessons you've learned?
Which do think is more important to your marketing plan: email, online or social media?
I've read that email subject lines shouldn't be longer than 7 words, but should I follow a character limit? And what about adding punctuation? I also know that you shouldn't use "Free" and "Buy Now" and other similar phrases in your subject lines -- is there a trustworthy guide of terms/phrases...
Can someone share some tips on how to optimize email campaigns for better link reports?