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Typically, who is the decision-maker in the IT department? Do you target the decision maker, or the lower-level professional who's responsible for researching and bringing in new ideas? Do you find value in targeting both, or one vs. the other?
Due to the constraints of a webinar, i.e., speakers cannot see their audience, it is difficult to determine if and at what point, attendees lose interest, so what can speakers do - and at what point during a webinar - to add pzazz to the presentation?
When planning B2B multichannel campaigns, what are the most effective ways to select and utilize specific channels within the mix? What are the best practices? Can you think of any great case studies?
I'm writing my first whitepaper at work and I've done lots of research. But the one thing I'm not clear on is how to cite properly. I've seen a lot of different ways to cite, but is there one correct way. What's the proper way for citing research materials when writing whitepapers?
Do you apply hardcore metrics to your blog? What are they? If you don't, how do you measure success?
Is it possible to be placed first in a search engine without paying them directly?
With content marketing it's important to find a good balance. What signs should you look out for that tell you you're either doing too much or too little content marketing?
How can we spot and choose the right market segment(s)?
I have submitted a job.Now i want to identify the duplicate job submitted/running by using the CL Program.
What are some ways to turn your blog "lurkers" into active commenters? Have you had any luck with any particular strategies such as polls, track backs, Q&A, etc?
We are looking to develop an inbound marketing program and want to find a company experienced in B2B inbound marketing. We've developed a brief RFP and want to send it to a few good companies.
A successful method of moving prospects through the buying funnel is to deliver various types of content at different points in the funnel. How do you determine what types of content your prospects are really in need of, content that will help pull them through the funnel? Do you ask them? Do you...
How do spiders work? Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?
Do search engines index ALT text descriptions for JPEG and other image files?
How do I monetize social media and grow business?
What's the secret to purchasing the right keywords for my company?
How do you measure social media ROI ?
What do I need to do to get my emails past spam filters? What are the spam filter triggers? How can I avoid my marketing messages from being marked as 'SPAM'?
With all the different search engines, which ones should I be optimizing for, and which are searched the most often? Or do you just optimize in one way that works with all search engines?
Does anyone have any tips or experience creating viral videos for the B2B audience? I love cool videos like the "Will It Blend" video campaign from Blendtec, but it seems videos only go viral if they're focused at consumers. What are your thoughts?