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My company is selling very technical solutions so I really need help from the technical team to get decent content for me to use. Anyone have any advice how to squeeze content out of the techies?
How important is it to have a regular blog posting schedule? Do you have to post 1/week at the same time every week? Or at the same time every day? Do you retain more readers by being on a strict schedule?
In your opinion, what are the 3 most important pieces to include in a press release? Or if you think there are more than 3, what are they? Can you PR experts provide any best practices for the community?
When you buy Google keywords, does that affect your ranking in Yahoo! and Bing or strictly in Google?
What are Google Adwords and should I be paying for them? How do they work?
How far out do you start to plan your trade show marketing strategy? Does your strategy change for each trade show you attend?
What have you found to be the best way to really understand and market to your customers?
I'm working closely with the product marketing manager and am new to product marketing so he's teaching me everything from scratch. The other day he asked me to attempt writing up a positioning statement for one of our products. In order to not look stupid, I just said "OK!" But I'm not really sure...
How do you test your messaging? Focus groups, A/B testing, user testing, advertising tests, user groups...how do you make sure your key messages are resonating with your target audience?
Is LinkedIn a social network you're utilizing in your social media efforts? If so, how are you using it? Are you paying for ads? What kind of results are you seeing?
My boss has asked me to attend some upcoming events, and I've never been before. If I'm at an IT event/trade show, how technical can I expect my conversations to get (as a marketing manager).
Can someone help me understand what lead scoring is and how to do it? Do you have to own software in order to do it? Thanks in advance!
Typically, who is the decision-maker in the IT department? Do you target the decision maker, or the lower-level professional who's responsible for researching and bringing in new ideas? Do you find value in targeting both, or one vs. the other?
Due to the constraints of a webinar, i.e., speakers cannot see their audience, it is difficult to determine if and at what point, attendees lose interest, so what can speakers do - and at what point during a webinar - to add pzazz to the presentation?
When planning B2B multichannel campaigns, what are the most effective ways to select and utilize specific channels within the mix? What are the best practices? Can you think of any great case studies?
I'm writing my first whitepaper at work and I've done lots of research. But the one thing I'm not clear on is how to cite properly. I've seen a lot of different ways to cite, but is there one correct way. What's the proper way for citing research materials when writing whitepapers?
Do you apply hardcore metrics to your blog? What are they? If you don't, how do you measure success?
Is it possible to be placed first in a search engine without paying them directly?
With content marketing it's important to find a good balance. What signs should you look out for that tell you you're either doing too much or too little content marketing?
How can we spot and choose the right market segment(s)?