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It seems that many B2B companies are switching tactics to focus more on inbound marketing vs outbound marketing, or are at least increasing their inbound marketing efforts. Because of that, how crucial is blogging for your inbound marketing efforts? What else do you rely on to help your inbound...
My old B2B was using social media to reach customers. I noticed that some of their competitors put content online and paid for it to be tweeted. Where will this lead? Do you consider this spam?
On average, how much do you pay your expert bloggers? Do you pay them on a monthly basis or by post?
I've read that MBA's are best suited for people going into industries where you make lots of money (lawyers, doctors, etc.) In your opinion is an MBA in marketing worth the time and money? Do you have an MBA? If so, do you find yourself getting more attention from prospective employers because of...
I have a very limited budget, but my marketing organization needs an overhaul. What can be done? Where do I start? What would you say are the 5 most important things we need?
Can you share some tips for making your company's website more "inbound-friendly"?
If I do business in Europe, do I need to get listed on local search engines and directories?
What is a landing page and how do you optimize it?
Since business professionals aren't always at their desktop computers when they require information that directly informs and influences their purchases, how can our B2B company produce and optimize data in formats that are easily viewed on mobile devices?
In your opinion, who controls your brand? Is it the employees? The public? The company?
Which is the better network for targeting technology buyers--LinkedIn, Twitter, or Facebook?
How can I integrate our B2B software products into Facebook?
SES San Francisco Conference & Expo brings together the most important voices online to talk about the industry's most pressing developments - everything from Google Panda to Youtube LIVE. Over five themed days, educators and experts throughout the interactive space, will be covering every...
How important is search in your marketing mix?
What is a good open or click-through percentage for my email campaigns?
We are a marketing and technology services organization for higher education. We have an online user community that has around 2000 members representing both decision makers and end users of our products and services. I have a few questions about your user community strategy: 1. Who in your...
Is it cheaper to hire a full marketing team or outsource on a project basis?
I'm interested in learning what tools others find useful in monitoring online reputation management. Currently, we are researching a number of different programs to monitor Facebook, Twitter, Blogs, and customer review sites, but have yet to find a tool that adequately monitors all of these. The...
Which is more effective: online marketing or traditional marketing? And what is included in your "traditional" marketing programs?
Would you rather pay for a Social Brand Management Service or hire a full time Social Media Manager?