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How do I measure my marketing success, especially considering I don't have a large budget? Help me to figure out how to do more with less.
I am seeking perspective on the industry average for return on investments in marketing within the B2B industry. Even more specifically, I'd like to know the average for a services B2B company. I can find lots of information on how to calculate ROI and ROMI, but nothing on industry averages.
What are the most important things you do to keep clients?
What are 3 actions an organization can take to improve sales-marketing alignment?
I just started a new job and my boss wants me to learn about our competitors and their products, but I don't know who they are. Is it just anyone who sells similar products? How do I identify my company/product's greatest competition?
We're looking to hire a marketing consultant for my company--what kinds of questions should we ask? What's important to know about the potential hire?
I need some creative ideas on how to get my social media contacts to interact more. I have a Facebook fan page, a LinkedIn group, and a Twitter profile. I have members/followers in each but I need to get them talking about my brand. Help!
My management team does not believe that a well-designed website is that important to our success as a company, that's what the sales team is for. Our recent research shows that people have problems figuring out who we are and what we make. Both the navigation, layout, and content need to be...
Given the growing array of mobile technologies and tools, how can my B2B use those innovations to deliver benefits to professionals to encourage them to invite our brand into their worlds?
What are some ways you've had success in engaging audiences and passersby's at events?
Can a search engine index pages that are password protected?
What is the best way to increase the click through rate of a web ad?
Cross promoting your content over a series of different social sites as well as your website can help with SEO rankings, but how do you do it in such a way that you aren't turning off your followers/readers/customers by regurgitating the same information all the time?
Last week we had record site traffic which we were very excited about. However our page views while on the site plummeted. Any thoughts on why that would occur?
My company is tossing around the idea of creating a monthly newsletter for customers and prospects. It's an initiative that I need to head up and have never done before. What are the basic steps to building a great e-newsletter?
I'm thinking of setting up a focus group for a new product we're offering and I wanted to get some best practices from others as I've never organized one. Where do I start? Does the group need to be isolated in an off-site location? What kinds of rewards do you offer? How long of a day is too long?...
What's the difference? What exactly are inbound and outbound marketing? I keep hearing so much about them.
What is the most important criteria to examine when choosing a convention center for an event?
What does S.W.O.T. stand for and where can I find a one-sheeter on how to develop a S.W.O.T. analysis?
Our sales force has a sufficient number of leads, but our conversion rate is low. What can we do to improve our conversion rate?