Is the in-person press tour still a viable option for increasing company and product visibility? Does anyone have experience and regularly conduct press tours?

I’m compiling a list of twitter tools and was looking for suggestions from the members on their favorites. I use tools like Hootsuite and WeFollow–but I’m looking forward to hearing about some lesser-known tools. Thanks in advance!

I’m compiling a list of twitter tools and was looking for suggestions from the members on their favorites. I use tools like Hootsuite and WeFollow–but I’m looking forward to hearing about some lesser-known tools. Thanks in advance!

What are some new and innovative ways that you’ve competed with lower-cost/lower-price products/services?

What are some new and innovative ways that you’ve competed with lower-cost/lower-price products/services?

Can I used a copyrighted phrase in a blog post? If so, do I need to cite it? What format do I use?

Can I used a copyrighted phrase in a blog post? If so, do I need to cite it? What format do I use?

Is your enterprise marketing data centralized? If yes, which tools are you using?

Is your enterprise marketing data centralized? If yes, which tools are you using?

Do you currently have a centralized marketing database that provides one source for marketing, sales, and service?

Do you currently have a centralized marketing database that provides one source for marketing, sales, and service?

I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!

I’m new to marketing, just graduated from college with a marketing degree. While I’m job searching, I’m also trying to learn about what’s hot in marketing. Could you recommend some resources I could use to study up? (Resources like trade shows in the US, books to read, companies to follow.) Thanks!

Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing manager. From the web…

Hello, Need your expertise here. I am trying to calculate net ROI based on web leads generated and need clarification on a point. First, some background: Lets assume ABC Company spent $115K on marketing expenses in 2009. This figure is for PPC marketing as well as the salary of the marketing manager. From the web…

When mailing to a large list (50K+), is it better to mail HTML or plain text emails?

When mailing to a large list (50K+), is it better to mail HTML or plain text emails?

What is the best way to get readers for your blog?

Do you collect multi-channel information to build customer profiles? Do you supplement individual leads data with information from two or more marketing channels: email campaigns received, click-through history, website visits, landing page form captures, survey questions, direct mail, etc?

What is a marketing matrix and what information should be included? Do you have any examples of a good matrix you can share? Should they be interactive?