Optimizing landing pages

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Marketing Technology
What is a landing page and how do you optimize it?

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Land page optimization (LPO) is one part of a broader internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.


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  • JustinWilson07
    This is where split testing comes into place, you might need to create two variations of the page as to check which one converts better. Suggest you to checkout tutorials on Youtube and yes also wordstream is a very valuable resource in terms of landing page optimization.
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  • AjitK29
    Landing page is a web page which serves as the entry point for a website or a particular section of a website.

    Here are 25 Tips to Optimize the Landing Page.
    http://blog.wishpond.com/post/82696364795/25-tips-to-optimize-landing-page-conversions

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