Optimizing landing pages

Tags:
Marketing Technology
What is a landing page and how do you optimize it?

Answer Wiki

Thanks. We'll let you know when a new response is added.

Land page optimization (LPO) is one part of a broader internet marketing process called conversion optimization or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.


Discuss This Question: 2  Replies

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
  • JustinWilson07
    This is where split testing comes into place, you might need to create two variations of the page as to check which one converts better. Suggest you to checkout tutorials on Youtube and yes also wordstream is a very valuable resource in terms of landing page optimization.
    1,050 pointsBadges:
    report
  • AjitK29
    Landing page is a web page which serves as the entry point for a website or a particular section of a website.

    Here are 25 Tips to Optimize the Landing Page.
    http://blog.wishpond.com/post/82696364795/25-tips-to-optimize-landing-page-conversions

    2,255 pointsBadges:
    report

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network:

To follow this tag...

There was an error processing your information. Please try again later.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Thanks! We'll email you when relevant content is added and updated.

Following