My company is ready to jump into social media, and they're leaving it up to me to plan. I have very little experience with social media for business and I'm not sure what the best practices are.
Do you think it's possible to be too involved in social media? Should I get us on ALL the sites? Or should I only use twitter and/or Facebook? Have you found much value in creating a group on LinkedIn or a profile for the company?
Any help would be appreciated, I'm overwhelmed by social media!