Need advice on Lead Generation program

Tags:
CRM
Lead generation
Lead tracking
Salesforce.com
ZoomInfo
I was hired by a company as an Inside Sales Manager. My role is to "find and develop leads" for the outside sales force. We are using ZoomInfo as our Lead Generator Tool and Salesforce for Lead Tracking. I have to develop a "Lead Generation Program" for management. Can someone define this type of program. Thanks!

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