MSFT Virtualization vs. VMware

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Microsoft virtualization
VMware
From a business perspective how should I go to my CIO differentiating MSFT's solution from VMware's offerings? This question is from the Microsoft Virtualization Chat on ITKnowledgeExchange.com

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One of the keys to Microsoft Virtualization is that we believe that Applications are the key to virtualization, because in the end, that’s what users and customers see. We provide end-to-end management, not only of servers and desktops, but also down to the service and application level, which give unique insight into the guest. The integration of both physical and virtual into our System Center family of products really differentiates out offerings.

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