6,240 pts.
 Measuring vs. monitoring social media
For those of you engaging in social media, what are some things you monitor vs the things you measure? For instance, do you monitor brand mentions, or do you measure how frequently your brand is mentioned and provide reporting on trends?

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ASKED: September 28, 2011  6:38 AM
UPDATED: October 29, 2012  5:29 PM

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