Marketing

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Marketing Technology
How can you spot and choose the right market segments?

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HI,

Here are some considerations. You should ask yourself when preparing for market strategy.
1. Who uses your product? Who does it appeal to? 
2. Who influences the purchase of your product? If you are selling breakfast cereal, the mother in the household may make the actual purchase, but her children may influence her decision. 
3. How expensive is your product or service? Does it appeal to a mass audience, or is available only to those of a certain income. 
4. How is your product sold or distributed? Can it only be purchased online or in select geographic areas of the country? 
5. Is your product the type of thing one usually purchases for him/herself, or is usually bought for someone else?
6. Does your product/service appeal only to those with a certain education level? 

Discuss This Question: 4  Replies

 
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  • TheRealRaven
    The right "market segments"? Right for what?

    The question seems to have no relationship to this forum at all.
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  • JustinWilson07
    You might want to look into keyword research as it plays an important role in all this. It makes or breaks your marketing campaign. There are many tutorials online for one to go through related to keyword research.
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  • ToddN2000
    It varies based on the product. There is no one answer fits all. If you can provide some more specific details and the business type we can provide a better response.
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  • Subhendu Sen
    Not possible to provide any good opinion. This depends on products / goodwill / location / economic condition / per capital income and so on. It is better to contact to a reputed consultant / agents who can provide help regarding your query.
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