Marketing Performance Compensation

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Marketing Technology
What is your experience / ideas with a performance based compensation plan for the marketing department? Our CEO is placing the entire department (6 marketing folks, 1 administrative, 2 designers, 1 email coordinator, 1 manager and 1 director position) on a plan but would like for us to come up with the guidelines. The reality is that this would tie to a specific product that we market via email and direct mail - association mailing lists - to create orders to our customer service department. I was wondering if you have any ideas beyond a % of quarterly profit. Any help, ideas, suggestions, are GREATLY appreciated.

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