Management bios on corporate websites

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Marketing Technology
I'm noticing a trend of companies including management bios on their company websites. Some companies offer up just the main info (name, job title and responsibilities). Meanwhile there are other companies that include baby pictures of the management team and information about their wives/husbands and children. Doesn't that seem a bit excessive to anyone else? Do you really see a purpose in letting B2B customers know that?

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I’ve seen B2B execs include family info on their personal blogs because they have more control of what is published and don’t have to go through legal and compliance hurdles to get a post approved.

Some are clearly positioning their blogs as part of an online personal branding strategy that looks beyond their current employer.

I’m reminded of the old adage that says, “people like to do business with others they know and trust.” Blogging, personal profiles and the interactivity of social media can all help customers and prospects get more comfortable with what might otherwise be just faceless and anonymous vendors.

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  • ToddN2000
    It comes down to your companies policy listed in the employee hand book. If you do not agree with their policy it may not be the company for you. If there is no policy and they post without your permission you may have some legal recourse.
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  • Kevin Beaver
    I think this presents great opportunities for people to gather information that can help them with their email phishing campaigns so I'm not sure it's worth the risk.
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  • ToddN2000
    Not only that it may give others clues on hacking their passwords using the names and dates based on these posts. Too much information that serves no business function.
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