Yes, we all have to be publishers today…even us marketers. But it’s not easy. Changing from a marketing environment to a publishing environment takes a complex strategy of culture shift and process change. Learn how to turn your brand into a content marketing, storytelling factory at Content Marketing World, September 6-8 in Cleveland Ohio.
August 9, 2011 2:00 AM
October 29, 2012 4:14 PM