Is video content better than written?

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Marketing Technology
Is marketing copy dead because people are reading less? Are you better off creating videos over written material like whitepapers?

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Today people are lazy they want videos to watch. They are more flashy and grab you attention. A written document lacks that attention grabbing power

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  • Subhendu Sen
    Yes, video is more in demanding position than writing. Cause, in video people see the live / recorded contents, while writing is based on imagine / a real event. However, writings are more thoughtful opinions than video.
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  • JustinWilson07
    Not doubt in my mind that video marketing is the future. People tend to spend more time watching video related stuff, rather than opting for text.
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  • carlosdl
    I don't think marketing copy is dead. Email marketing is still a very important sales channel.

    Also, good quality video content is more difficult to create than written content, and not everyone can do it correctly.
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  • KelvinS
    I would say video converts better than content any given day but if you combine both of these into one then magic happens. Many marketers are using video as a form of advertising as customers are not interested in reading content, they would rather prefer visual format.
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  • ryanholden
    It depends on what type of content you have. If it is manual or guide, than text one is better. If you have review of something, I think video would be more preferable. But the best option is to combine. For example, you are writing a review and you have published text version, just add a little video with unboxing or something else. With this small video you let people see the reviewed item live and it is very good. Or you are making some informational post, then bring key points in the video and more detailed information as a text.
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