Is video content better than written?

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Marketing Technology
Is marketing copy dead because people are reading less? Are you better off creating videos over written material like whitepapers?

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Today people are lazy they want videos to watch. They are more flashy and grab you attention. A written document lacks that attention grabbing power

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  • Subhendu Sen
    Yes, video is more in demanding position than writing. Cause, in video people see the live / recorded contents, while writing is based on imagine / a real event. However, writings are more thoughtful opinions than video.
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  • JustinWilson07
    Not doubt in my mind that video marketing is the future. People tend to spend more time watching video related stuff, rather than opting for text.
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  • carlosdl
    I don't think marketing copy is dead. Email marketing is still a very important sales channel.

    Also, good quality video content is more difficult to create than written content, and not everyone can do it correctly.
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