Is email marketing a form of direct marketing?

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Marketing Technology
How do email marketing and direct marketing differ? Is email marketing just a form of direct marketing?

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You can say it’s a form of direct marketing as we are using the
internet as a medium but it’s more targeted than your normal direct
response approach. Direct marketing is more of offline marketing,
wherein you might use different mediums to reach the prospect.

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  • JustinWilson07
    I believe both the mediums are different as one form focuses more on getting their messages sent via the internet and the other through offline means.
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  • Fraser12
    Direct marketing is a type of advertising where business owners can communicate to customers through various mediums. The variety of medium varies like cell phone text messaging, email, websites, online adverts, database marketing, etc.
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  • Garimakaushik
    Many business-to-business marketers depend on email marketing as a primary way to connect with customers. E mail marketing is a part of direct marketing. Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material.

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