Is email marketing a form of direct marketing?

Tags:
Marketing Technology
How do email marketing and direct marketing differ? Is email marketing just a form of direct marketing?

Answer Wiki

Thanks. We'll let you know when a new response is added.

You can say it’s a form of direct marketing as we are using the
internet as a medium but it’s more targeted than your normal direct
response approach. Direct marketing is more of offline marketing,
wherein you might use different mediums to reach the prospect.

Discuss This Question: 2  Replies

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when members answer or reply to this question.
  • JustinWilson07
    I believe both the mediums are different as one form focuses more on getting their messages sent via the internet and the other through offline means.
    2,465 pointsBadges:
    report
  • Fraser12
    Direct marketing is a type of advertising where business owners can communicate to customers through various mediums. The variety of medium varies like cell phone text messaging, email, websites, online adverts, database marketing, etc.
    40 pointsBadges:
    report

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

To follow this tag...

There was an error processing your information. Please try again later.

Thanks! We'll email you when relevant content is added and updated.

Following

Share this item with your network: